Innovation strategy
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How do you respond to developments and trends in the market? How do you identify which themes will affect your organisation in the coming years? How do these themes change the role of your organisation?
Together, we develop an innovation strategy to create more and more relevant value - online, offline, and everywhere in between.
Our innovation services
Innovation-as-a-service
Define, design, and facilitate structural innovation programs that benefit organisations in every industry.
Innovation Accelerator Program
Accelerate existing innovation initiatives by preparing the go-to-market of new products, adding knowledge to the process, and more.
Environmentals scan
Our experts evaluate the changes and trends in the market — and show you how your organisation can best respond to them and what the portfolio themes are to innovate.
Assumption Testing
We test the potential and the blockers of assumptions and concrete concepts in the market.
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Doing more of the same will not be enough
The challenges that lie ahead will not be overcome with small, incremental improvements alone. When existing revenue models are under pressure, change capability, leadership and courage are key factors for the successful introduction of innovative ideas, to enter new markets, to appeal to new target groups or to develop new propositions.
Instead of having one department, one type of expertise or one knowledge team to find the solution, we believe that the multidisciplinary team comes into its own. Innovation is driven by the coming together of different types of disciplines in a team, and the insights and experience that the team members bring to the table.
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The four pillars of successful innovation
Innovations with impact require strategic anchoring;
Together with clients, we shape new services and propositions from start to finish that deliver value for their customers;
Organisations with the right innovation themes and building blocks of value are future-proof;
In an organisation with an embedded innovation culture, new skills are developed that make the organisation more adaptable to changing circumstances.
Clients we've helped with innovation
A message from one of our strategists

video: A message from one of our strategists
“Courage and curiosity will become even more important in the coming years. Especially for organisations that want to innovate and enter new markets, engage with new target groups and develop new propositions."
- Daan Langbroek (Lead Strategy, Innovation & Transformation)
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