Innovation strategy


How do you respond to developments and trends in the market? How do you identify which themes will affect your organisation in the coming years? How do these themes change the role of your organisation?

Together, we develop an innovation strategy to create more and more relevant value - online, offline, and everywhere in between.

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Our innovation services

Corporate Alt Delete: transform your organization in four steps

What if you’d start all over again tomorrow? 
With our own Corporate Alt Delete method, you will discover the power of your organisation and learn how to deliver value in the future. In this workshop, you will work on formulating a new founding story and strong propositions. 

We conclude with a futurespective and translate all insights into concrete steps: what should you change to deliver value in the future?


Got questions about innovation? Let us know.

Life at iO Campus

Doing more of the same will not be enough

The challenges that lie ahead will not be overcome with small, incremental improvements alone. When existing revenue models are under pressure, change capability, leadership and courage are key factors for the successful introduction of innovative ideas, to enter new markets, to appeal to new target groups or to develop new propositions.

Instead of having one department, one type of expertise or one knowledge team to find the solution, we believe that the multidisciplinary team comes into its own. Innovation is driven by the coming together of different types of disciplines in a team, and the insights and experience that the team members bring to the table.

iO Amsterdam

The four pillars of successful innovation

  • Innovations with impact require strategic anchoring;

  • Together with clients, we shape new services and propositions from start to finish that deliver value for their customers;

  • Organisations with the right innovation themes and building blocks of value are future-proof;

  • In an organisation with an embedded innovation culture, new skills are developed that make the organisation more adaptable to changing circumstances.

Clients we've helped with innovation

ALD automotive
Vanden Borre

A message from one of our strategists


“Courage and curiosity will become even more important in the coming years. Especially for organisations that want to innovate and enter new markets, engage with new target groups and develop new propositions."

- Daan Langbroek (Lead Strategy, Innovation & Transformation)

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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