Reach your target group efficiently with an effective daily marketing operation
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Launching 35 new products across all channels in 12 different countries? Creating a global campaign that local markets can leverage for their own audiences, or migrate content from acquired businesses this year? You can achieve incredible results if you implement a carefully formulated marketing strategy. We support you with a multidisciplinary team, working as part of your organisation, in your daily digital marketing operations to help you to reach your target group efficiently.
Support your daily digital marketing operation with a team, embedded in your organisation
Flexible team design through continuous evaluation of the necessary expertise
Improve efficiency by setting up and recording working methods and roll-out plans
Retain accumulated knowledge within your organisation through transparency about the process and assurance of the results
Continuous focus on quality of the team and delivered materials
An eye for compliance in the fields of privacy, security, and brand integrity
What are digital marketing operations?
As a (digital) marketing manager you know your brand’s products and customers inside out. And you want nothing more than to devote your time to devising your next successful campaign; inspiring website visitors to complete the sale or building customer loyalty. Your time is valuable, and you don't want to waste it on setting up a team, arranging workflows and associated work process before you can delight your (potential) customers. How do you tackle operational, technical, or repetitive tasks efficiently?
With a multidisciplinary team, we assist you in the implementation phase to create marketing materials and accelerate your campaign’s go-live. We do this across digital marketing domains: websites, apps, marketing automation, product content management, tagging and analytics. Focused on reaching your target group at the right time, on the right channel, with the right content.
Part of your own digital marketing department
What makes our approach so special? Our team becomes part of your organisation's digital marketing department, creating a seamless transition from build to run. Bringing development and execution together so that campaigns are perfectly executed and the learnings from each campaign remain within your organisation, so that you can make subsequent campaigns more successful.
Practical examples of impact
For AkzoNobel, iO has not only streamlined day-to-day digital marketing operations but also achieved demonstrable cost savings. Over a five-year period, operational costs were reduced by 71%, with further savings projected in the years ahead. These results were made possible through centralised management per business unit and market, the establishment of a Digital Activation Support team, clearly defined processes and partner agreements, and the ongoing improvement programme DAS Excellence. In addition, dynamic resource allocation and the shift towards a nearshore team ensured structural efficiency and scalability.
For Signify, the global leader in lighting with a portfolio of more than 50 brands across over 100 markets, iO set up a shared service model. This model also includes Philips Hue, where iO helped accelerate and standardise product launches worldwide. Thanks to the implementation of Adobe Experience Manager, 47 local teams in 47 countries were able to work within the same platform. This made it possible to publish multilingual content, often within a single day, dramatically reducing time-to-market and ensuring brand consistency on a global scale.
The shared service model marked a shift from fragmented execution to an integrated service approach, enabling markets and business units to share operational assets and best practices more effectively. With standardised processes and built-in compliance across privacy, brand, and legal guidelines, iO delivers consistent, high-quality output across all markets and channels.
The results are tangible and measurable: iO achieved a 30% cost reduction in marketing execution based on our best-practice approach. The balance between onshore and nearshore teams, including resourcing from Sofia, plays a key role in this success.
From blueprint to day-to-day operations
How do we get started with your digital issue? We start by exploring your needs together and translate them into a blueprint for a team setup that matches your organisation. Then we start the daily digital marketing operation and continuously evaluate the team design based on the expertise you need to achieve consistently excellent results every day.
Some organisations that went before you
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