Let Adtech give your advertising more clout

In the dynamic world of digital marketing, Advertising Technology (AdTech) can make your advertising more impactful and efficient. AdTech includes all the tools and software brands need to effectively target, deliver, and evaluate your digital advertising campaigns. iO will support you with AdTech implementation, so you can refine your ads, collect relevant audience data, and make your campaigns more impactful.

AdTech ensures that you get the most out of your advertising campaigns thanks to:

  • More efficient bid optimisation 

  • Personalised advertising for your target consumers 

  • Faster conversions, lower labour costs 

Why use AdTech?

AdTech is changing the way we advertise by making the best use of your data. And in the cookieless era, first-party data is worth its weight in gold. GlobalData estimates that the adtech industry will grow from $438 billion in 2021 to $1 trillion in 2030. Investing in AdTech helps you optimise your own data, so that your brand can be more relevant to your consumer. 

AdTech: Increasing More Than ROIs

AdTech offers companies unprecedented opportunities to refine their marketing strategies and make them more efficient in the cookieless era. After all, AdTech ensures that consumers see the right message at the right time. By investing in the right tools and data strategies, businesses can not only be more relevant to their consumers, but they also enjoy more control and insight into their marketing efforts.

AdTech: the possibilities

  • Programmatic Display

    Automate the buying and selling of digital advertising space, eliminate middlemen and fraud.

  • Programmatic Video

  • Programmatic Audio

  • Dynamic Creative Optimisation (DCO)

    Build the ideal ad for your audiences and channels based on campaign results. 

  • Footfall measurement

    Measure traffic with advanced technologies.

  • Monitoring and optimising ATL campaigns

    Improve your ATL campaigns with smart use of AdTech. 

The Ideal AdTech Stack

The ideal AdTech stack varies by company, but it's essentially made up of three components: 

  • Ad Server: This is where you make your creations. 

  • DMP (Data Management Platform): This is where you store and analyse your data.

  • DSP (Demand-Side Platform): This is where you link creations and data and serve them to the consumer. 

At iO we work with the largest platforms such as Adform, DV360 and Xandr, ... 

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AdTech Challenges

  • Data strategy: A good data strategy is essential so that you can manage the data you collect effectively. 

  • Break down silos: Let your agencies work together or choose one agency to break down the silos between media channels. Internally, your teams also need to work together to amplify campaigns. 

Curious about how AdTech can help your business grow? Contact us to find out how we can strengthen your marketing strategy. 

Conquer the world of affiliate marketing - iO

Nice to meet you, we are iO

We're a European leading digital agency, home to ambitious people, brands and organisations and ready to bridge the gap between customer expectations and digital reality. With 2,000+ experts across 12 campuses in 5 countries, we deliver marketing that performs, content that connects, and platforms that scale. All seamlessly integrated across data, media, AI, infrastructure and digital operations.
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How can we help with AdTech?

We're excited to see how we can help you.