Data modelling: extract useful insights from your data
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By making smart use of existing models, you can gather clear insights from a large amount of data - without investing vast amounts of time in cumbersome, manual analyses. With predictive insights, you always get the most out of your data. Using data modelling is smarter, more efficient, and cheaper than digging in the data yourself.
Save time, energy, and money;
Obtain structure in your big pile of data;
Get useful insights through existing statistical models;
Combine internal and external data.
How do we help?
While organisations in various industries are still thinking about their data strategy, you can gain an immediate competitive edge thanks to our experts in data modelling. We are happy to help you with this:
Marketing mix modelling
Determine the optimal mix of spending on marketing channels — based on internal and external data.
Customer segmentation modelling
Discover new segments in your visitors or customers and gain insight into the most relevant ways to reach them.
Churn prediction
Predict which customers are most likely to cancel your services or products, based on their behaviour — and that of like-minded customers — in the past.
Demand forecasting
Anticipate future demand for your products or services, based on in-depth analysis of historical data.
Lead prediction
Find out which leads have the most potential to bring you valuable business.
Conversion prediction
Take leads to the next stage of the customer journey by anticipating how likely they are to convert.
How can data modelling help your organisation?
By now, almost everyone agrees that data is becoming increasingly important in the corporate world — for B2B and B2C companies, but equally for non-profit organisations and governments.
But the value of data only becomes clear after the initial steps of data collection and data management and warehousing; when you start to connect clear insights to that mountain of abstract data.
In this next step, data modelling can play a crucial role, both for your technical teams and for those dealing with the business side.
Clients who count on our expertise in data modelling
Who benefits from data modelling?
Until recently, data modeling was a privilege reserved for only the big players — the organisations that could afford to invest time, money, and energy in it.
But fortunately, that entry threshold is steadily lowering thanks to new market developments, economies of scale, and convenient templates for each industry. In other words, data modelling is slowly becoming an option for smaller and medium-sized organisations too.
All you need to start doing data modelling is a quantity of data that is structured — and perhaps a partner like iO who knows how to help.
Whitepaper: Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.
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