Activate your target group at the right moments, online & offline
Motivating your target audience to do what you want them to do… it’s probably the most difficult thing there is. Reaching your target audience is one thing, getting them to act upon that is a different story. Consumer activation is an essential part of communication strategy and starts - like any other digital expertise - with thorough knowledge of your target group.
Creative & efficient
From activation to data capture
Trade fairs, events, outdoor
Online activation (games, competitions, metaverse, ...)
A matching brand experience as a recipe for successful activation
Looking to activate your target group? You can either approach them or do exactly the opposite: trigger them to take the first step towards your product, service, brand or organization.
The most important thing is that you stimulate your target audience with each interaction. And to use each one of those touchpoints to learn more about them. What do they like, what do they find important, and what do they experience as unpleasant? And most importantly: what does it take to make them do what you want them to do?
Putting your best foot forward for an optimal user experience is the starting point. Both digital and physical, our activation experts create moments that connect you with your target audience. Their main goal: creating the ultimate brand experience driven by relevant KPIs.
Got questions about activation? Let us know.
Primagaz online & outdoor activation
There is music in this.
We developed an original concept, from animation and online campaign, to outdoor realisation for a wide target audience.
What’s the best way to activate?
Are you making the first move towards your target group with a booth at a relevant trade show or event? Make sure that it radiates the DNA of your brand so that it ensures a good first impression and gives visitors a unique brand experience;
Organize your own event to welcome customers and prospects to your organization. From the invitation to the set-up and the visual design of the event, it all contributes to a positive experience throughout the customer (or visitor) journey;
Games are perfect to link a positive brand experience to data collection. From an interactive quiz on social media to an online game, gamification creates interaction and connects;
Impulse buying is an efficient form of activation. In addition to classic wobblers, displays and posters, interactive screens and point-of-sale materials provide the link to your webshop – a highly effective combo of both offline and online activation;
Guerilla marketing uses fun activations in the field that go far beyond simple sampling. Visit your target group in their natural habitat: at festivals, at the office, on the streets, …
Ready to activate your target group(s) too?
Our experts will help you get your audience motivated and ready to act.
- Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
YER. Experts in secondment and recruitment re-introducing themselves to the Netherlands together with iOYER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
Getting a foothold in the Walloon marketiO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client story
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2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brillianceIt’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Read more
Entopic/iO proud content partner at the Odido launchEntopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client story