Event-triggered multichannel marketing
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Event-triggered marketing, the process of identifying, prioritising, categorising, monitoring, optimising and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment. In this whitepaper we take you through five quintessential steps for event-triggered multichannel marketing.
Today, many multichannel marketers are applying event-triggered tactics to multichannel marketing techniques, such as social marketing, mobile marketing, inbound calls, lead management, direct mail email marketing and even the Internet of Things.
how to identify specific events
determine types of trigger for process creation
approaches to monitor and detect events
optimize event-triggered marketing
scale, automate and execute triggers
An attempt to act on every event quickly becomes unmanageable. Create multiple processes to begin to scale, automate and execute on the event triggers. Marketers should assemble the various roles and skills needed to execute on events. This will mean fitting the skill set within multiple channels to support each event interaction.
Glenn Weuts is in the right place as Marketing Director at iO. He combines his in-depth knowledge of data-driven marketing strategies with his passion for CDPs and the measurable value that they offer – he enjoys analysing customer data and building compelling business cases. With expertise in quantifying ROI and optimising marketing processes, he is the ideal guide for companies looking to excel in data-driven marketing.
White paper
White paper
White paper
White paper
White paper
White paper
White paper
White paper