Event-triggered multichannel marketing
Event-triggered marketing, the process of identifying, prioritising, categorising, monitoring, optimising and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment. In this whitepaper we take you through five quintessential steps for event-triggered multichannel marketing.
Download the whitepaper
Today, many multichannel marketers are applying event-triggered tactics to multichannel marketing techniques, such as social marketing, mobile marketing, inbound calls, lead management, direct mail email marketing and even the Internet of Things.
In this whitepaper:
how to identify specific events
determine types of trigger for process creation
approaches to monitor and detect events
optimize event-triggered marketing
scale, automate and execute triggers
Never stop learning, always keep evolving
An attempt to act on every event quickly becomes unmanageable. Create multiple processes to begin to scale, automate and execute on the event triggers. Marketers should assemble the various roles and skills needed to execute on events. This will mean fitting the skill set within multiple channels to support each event interaction.
Jacob EeckhoutCenter of Excellence Lead Marketing
A representative of Generation Y, Jacob has always been interested in digital technology and the way it changes 'how we do things'. Marketing is a prime example of this change. Today, Jacob shares much of iO’s marketing knowledge to chase after ‘better’ marketing: the type that’s all about establishing authentic connections and solving real-life problems by way of innovative technologies.