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Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them.
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iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
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iO named the most customer-focused digital agency in the Netherlands
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iO creates future-proof look for Assuralia
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iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023
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The power of branded podcasts recognised with four Lovie Awards for iO
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iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Read morePress
iO launches magical end-of-year campaign for Brussels Airport
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4 out of 10 Belgians are digitally vulnerable
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Manna boosts brand awareness with a wink
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Lidl Belux selects blended agency iO as digital partner
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Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’
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The KNHB and iO launch new adidas Dutch hockey team kits with an inspiring campaign
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Amnesty International calls attention to human rights violations in the Democratic Republic of Congo
Read moreWebinar
Webinar: the future of data-driven content strategy
A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Read moreWebinar
Webinar: AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreWebinar
What is the impact of AI on SEO?
Watch the webinar now.Read moreWebinar
Webinar: elevate your brand: mastering the art of content strategy
How can you effectively utilize content to promote your brand? How can you ensure that your brand stands out with persuasive creations across the appropriate platforms? These questions will be answered in our complimentary webinar, where you'll gain insights on developing a content strategy that seamlessly aligns with your marketing channels and target audiences. Watch the recording below.Read moreEvent
Content Marketing & Web Editing Congress - People for content, content for people
Will everything soon be done by AI? And how will we still speak to each other's hearts? Spoiler: the human touch remains crucial. That's why this year's Content Marketing & Web Editing Congress revolves around humans. Thursday, November 14, 2024, we will gather more than 300 content professionals from all kinds of industries and organizations around the theme: people for content, content for people. Are you also interested in creating - with the help of AI – high quality content with and for people? Don’t miss out, get your ticket today. Get your ticket nowRead moreEvent
AdTech and MarTech: with the perfect blend, your marketing is ready for the future
Feel like your online ads don’t always reach your target audience? Or that your marketing analyses and campaigns could be much more efficient if you had the right tools? A blend of AdTech and MarTech is the answer to both those challenges. On October 15, we will show you how it will fire up your marketing in 2025.Read moreWebinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Read moreWhitepaper
Employer branding 101: how you can score with a strong employer brand
A solid employer brand appeals to the employees of today, tomorrow, and yesterday. You attract the right candidates and retain talent. In this whitepaper you will learn how to approach employer branding campaigns from scratch — from strategy to concept and implementation.Read moreWhitepaper
Radio advertising - turbo charging your success
An easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Read moreWhitepaper
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Read moreWhitepaper
Tell your story with video
Making and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.Read moreWhitepaper
Employer branding
Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.Read moreWhitepaper
Brand positioning on social issues: dos and don'ts
Just about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.Read moreWhitepaper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Read moreWhitepaper
Chasing the spark: emotion and creativity in communication
When was the last time you felt truly touched by an advertisement? Pure, raw creativity in the streets, in a magazine, or a heartwarming commercial. In short: a (rare) moment when a brand boldly entered your comfort zone through emotion. Sounds familiar?Read moreWhitepaper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Read moreWhitepaper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Read moreWhitepaper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Read moreWhitepaper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Read moreWhitepaper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Read moreWhitepaper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Read moreWhitepaper
The 2024 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read moreWhitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Read moreWhitepaper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Read moreWhitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read moreWhitepaper
Whitepaper: Discover the power of branded podcasts
Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.Read moreWhitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read moreWhitepaper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Read moreWhitepaper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowRead moreWhitepaper
The 2025 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read moreBlog
What's in a name: how to choose an iconic brand name
A strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.Read moreBlog
How to create successful co-creation strategies with influencers
Influencer marketing is becoming an increasingly important part of strong social media strategies. But how do you guarantee the success of your influencer campaigns? In this blog I will tell you how co-creation can make your influencer strategy go viral.Read moreBlog
Why graphs are great: the power of infographics
Will you publish a story online using only text? Good luck. Chances are your reader will tune out before it even gets interesting. Don’t beat yourself up, it’s not your fault. The online world is dominantly visual: images keep the scrolling audience captivated. The alphabet alone won't cut it: when presenting data you can’t do without infographics.Read moreBlog
Visual brand design: discover the recipe for a future-proof brand
Your brand identity is your brand's personality, what you stand for and what you want to achieve. It is what sets you apart from your competitors. Astrid Vanwolleghem, design director at iO Antwerp, developed a seven-step plan for designing its outward reflection: the visual brand identity. "Anyone familiar with that step-by-step plan will understand why strong branding does not happen overnight," says Astrid. Take a walk through the plan and, along the way, get rid of some preconceptions about creating your visual brand identity!Read moreBlog
Webcare: put your company in a good light with Random Acts of Kindness
Social media is the virtual landscape where people go to share, ask questions, and complain. Webcare offers companies the possibility to monitor online messages and provide service where necessary. But how can you give someone a pleasant surprise someone using webcare? And build positivity towards your brand at the same time? The answer: Random Acts of Kindness.Read moreBlog
DUO’s tick box: how the government uses behavioural principles
The government uses insights from behavioural science to guide its communication with citizens. This sometimes involves trial and error. DUO's 'tick box' is a well-known example. But first, let’s start with a bit of theory: the 'paradox of choice' briefly implies that we like choice, but don't like to choose. (Viewing tip: watch this TEDTalk by psychologist Barry Schwartz who coined this term). The more choices our brain has to process, the harder it becomes to choose. Sometimes it even leads to us making no choice at all. Anyone who has ever stood in front of the dessert shelf in a French Hypermarché can relate to this. There is even a scientific term for this phenomenon: choice paralysis.Read moreBlog
Verbal brand identity: find your own voice and make it heard
Your verbal brand identity is the set of linguistic expressions of your brand. It bundles the tone in which and style with which you communicate to all your target audiences through all mediums. Together with your visual brand expression, your verbal brand expression conveys who you are, what you stand for and what you can do for your customers. In this blog, we will explore your unique voice together.Read moreBlog
Content repurposing: get more out of your content
Content that performs well and generates lots of leads — every marketer's dream. But creating that kind of content is not easy. Not everything you put out is hit. And it doesn't have to be. As long as you know how to optimally use and reuse your best content. By relying on content repurposing, for instance.Read moreBlog
Discover TikTok’s innovative advertising opportunities
iO's social advertising team visited TikTok HQ for the first Benelux agency workshop. TikTok is Gen-Z's search engine, and an exciting platform that’s constantly developing new features. We’ll be highlighting the most interesting insights and opportunities we learned from TikTok in this article.Read moreBlog
9 ways for your brand to win at Christmas
If you listen closely, you can already hear them. Christmas bells. Seriously. Christmas is coming! By the way, Christmas has already started for me. When I’m lying in my hammock in the South of France, I’m already thinking about Christmas trees, snow and beautifully laid tables. And, of course, I’m thinking about how to win at Christmas, traditionally the busiest commercial period of the year. But how do you make sure that your brand wins at Christmas? And how do you make sure you stand out from all the other Christmas campaigns?Read moreBlog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Read moreBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Read moreBlog
How do you add a podcast to your media mix?
Is a podcast one of the content assets in your campaign? It's easy. Exploit the podcast’s special qualities: a chance to go deeper.Read moreBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Read moreBlog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Read moreBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Read moreBlog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Read moreBlog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read moreBlog
Your (company) podcast in the charts? Read on.
You’ve made a cool podcast, but it is completely overshadowed by podcasts made by the big media companies. How do you avoid your branded podcast online dying a slow death, ignored in its own lonely corner of the internet?Read moreBlog
How Camp Amersfoort National Monument attracted 30% more visitors with a podcast campaign
With the podcast campaign The Missing SS Commander, iO and National Monument Camp Amersfoort succeeded in creating the branded podcast of 2023. Staggering download figures, rave reviews from listeners, an important contribution to Dutch war history and a 30% increase in visitors. Here are the important lessons we learned making the most celebrated Dutch branded podcast of 2023 in a long read.Read moreBlog
3 trends in content marketing for 2024
Users are becoming increasingly mobile: they're freely moving from channel to channel, looking for the content they want to consume. So keeping an eye on trends and taking full advantage of them is more important than ever. After all, trends offer a perfect opportunity to be creative. But what can we expect in 2024? In this blog, you'll discover three trends you can address to increase your impact with your target groups.Read moreBlog
Content marketing has become communication (and that’s bad news)
Does content marketing still serve a purpose in 2024? Patrick Severein (Head of Content and Strategist) raises some questions.Read moreBlog
Here’s how to write better with AI
As a writer, should you embrace or fear generative AI tools like ChatGPT, Copilot and Gemini? The former for sure, the latter perhaps too. In any case, they make you an offer you can't refuse. So, hoist these rambunctious AI sailors on board and put them to work, but above all remain the captain of your ship.Read moreBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read moreBlog
Putting your brand on the map with an effective content strategy
There is a lot to consider when creating a content strategy. From determining your goals, and researching your target groups, to spotting content opportunities and measuring your results. How do you get started? And what should you consider? You'll find out in this blog.Read moreDossier
Dossier: Personalisation
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Dossier: SEO strategy
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Dossier: Challenger Stories
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Ready to pop on social media?
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: Discover the power of branded podcasts
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24 insights for 2024
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Dossier: The Opportunity Report
Read moreVideo
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Read moreVideo
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Read moreVideo
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Read moreVideo
Challenger Stories: BenBits wants to change the entire chewing gum market
BenBits is ambitious, and that's not a secret. The brand stands for plant-based chewing gum without plastic — the first in the Netherlands. But the ambitions don't stop there.Read moreVideo
Challenger Stories: Tiny Library makes the baby market sustainable
Circular economy: it's not just a matter of using shared cars and collecting batteries. There is room for sustainable initiatives in the baby market too, and Tiny Library is here to prove it. The team works every day on the mission to make the baby market more sustainable — that's better for the world and for parents' wallets.Read moreVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead moreVideo
Challenger Stories: We Are Eves helps put an end to fake beauty reviews
On average, people buy five products before they find the right beauty product for them. That's a problem. A problem that We Are Eves wants to eliminate from the world. It's a cosmetics platform with hundreds of thousands of honest product reviews, written by real people. In this video, Esther Leloux, Founder & CEO, tells you all about the platform.Read moreVideo
Challenger Stories: plant-based pioneer The Dutch Weed Burger
It's time to harness the primal power of Mother Ocean to end animal suffering and offer delicious food that regenerates itself — at least, if it's up to The Dutch Weed Burger. They stand for delicious, plant-based burgers made from seaweed, and in this video, Mark Kulsdom, Co-Founder & Managing Director, tells you all about it.Read moreVideo
Do you take social media seriously?
Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.Read moreVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read moreVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read moreVideo
Building brands; yes you can!
Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.Read moreVideo
Who decides if your content has value?
It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.Read moreVideo
Who sees which content? The algorithm decides.
Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.Read moreVideo
Banish content burnout
Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.Read moreVideo
Is Facebook passé? No way!
Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.Read moreVideo
Does your brand have to be on TikTok?
TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.Read moreVideo
Which formats work on social media?
Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.Read moreVideo
Conversation management: truth, courage and action
Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.Read moreVideo
Social media marketing: tried and tested by Dewaele
Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.Read moreVideo
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Read moreVideo
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read moreVideo
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read moreVideo
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Read moreCase
How do you digitise 133.000 years of history?
In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.Look at this client storyCase
How can a Flemish brand get a foothold in the Walloon market?
iO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client storyCase
how do you enhance the impact of the newsletter for a telecom giant?
Optimizing Content and Presentation: How iO Transformed Proximus' Newsletter Engagement. Read the case here.Look at this client storyCase
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client storyCase
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client storyCase
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client storyCase
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client storyCase
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client storyCase
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client storyCase
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client storyCase
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client storyCase
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client storyCase
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client storyCase
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client storyCase
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client storyCase
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client storyCase
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client storyCase
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client storyCase
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client storyCase
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client storyCase
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client storyCase
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client storyCase
How do you ensure a flawless guest experience at a renowned holiday park?
iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.Look at this client storyCase
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client storyCase
How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Look at this client story