)
)
Case
how do you enhance the impact of the newsletter for a telecom giant?
Learn how iO used smart content and design to drive record open and click rates of the Proximus newsletter.
Look at this client story
Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.
Read more about Wakuli’s mission or discover even more Challenger Stories.
Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them.
Related articles
)
)
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story)
)
Case
How do you make the brand experience rich and consistent across all audiences?
The experts at iO helped Damen Shipyards with their digital transformation and a strong, consistent brand experience.Look at this client story)
)
Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client story)
Dossier
Dossier: E-inclusion & accessibility
Are you ready for the European Accessibility Act?Read more)
Blog
Google E-E-A-T: creating content that puts people first
If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that. And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story. At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click.Read more)
Blog
Why brands need to create smarter and better content
More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how. This article is originally published on marketingreport.nlRead more)
Dossier
Dossier: Ready to pop on social media?
Our experts are happy to help you take your social media marketing to the next level.Read more)
Dossier
Dossier: Discover the power of branded podcasts
You stimulate the imagination, attract attention, and have time to really tell your story while accessing an audience that no other medium can reach at that moment.Read more)
Blog
Google AI Mode in Search: why quality content is more important than ever
At their I/O Conference on 20 May 2025, Google announced the AI Mode for Search—a groundbreaking innovation. This new feature delivers high-quality, personalised responses tailored to each user, utilising their unique digital profile. It's set to have a major impact on how organisations create content, requiring them to focus intensely on brand presence and the value they offer their audience to ensure they're discoverable.Read more)
Podcast
Clarissa Filius on Search Intent and Local SEO
Read more