Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.
And this is happening while the brand credibility is declining and there is erosion in terms of new business development.
In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2024.
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