Challenger Stories: Brandt & Levie turns the meat industry on its head

Learn how iO used HubSpot to improve personalization, reduce costs, and increase conversion rates for Stage Entertainment.

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

Learn how iO used smart content and design to drive record open and click rates of the Proximus newsletter.

Discover how iO helped Imperial transform into a future-proof food brand

How brands in the Benelux are successfully leveraging AI Search

Brussels Airport: In this case story, read how iO has become an extension of the airport.

Are you a performance marketeer, e-commerce manager or marketing lead? Then increasing ROAS and optimising your marketing spend is undoubtedly part of your goals. Affiliate marketing and marketplaces are powerful channels that boost your conversion and result in an average ROAS of 500+.  Watch our free webinar and learn from experts Nadifa Jama and Niels Meijer how to achieve your objectives with affiliate marketing and marketplaces. You'll gain insights into building affiliate partnerships, tactics, trends and tools.  

Discover how to unite your sales, marketing and customer service teams into one seamless force, delivering superior results and leaving your competitors trailing in your wake.

Putting customers first while automating processes. It might sound like a paradox, but in 2025 it's one of the most effective ways to elevate your organisation's Customer Experience. Streamlining operations through automation frees up your team to concentrate on what truly matters: delivering standout service and creating memorable customer moments.  Join us on 9 October and discover how combining automation and AI maximises impact on both business outcomes and Customer Experience. 

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

By creating a seamlessly connected digital environment, iO helped VRT lay the groundwork for a strong and lasting partnership.

More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how.  This article is originally published on marketingreport.nl

Artificial intelligence is transforming the way Google Ads campaigns are set up, managed and optimised. AI serves as a powerful complement to existing methodologies, enabling SEA specialists to work not only faster but, more importantly, better and more comprehensively. In this article, we explore how AI enhances the work of SEA specialists and the opportunities it presents.