The future of SEO: How brands in the Benelux are successfully leveraging AI Search
AI has irrevocably changed people's search behaviour. What does this mean for your search marketing? Will Google become obsolete? And if so, will people still find your business and brand? In this free webinar, discover how AI-savvy brands are already attracting a significant amount of traffic through these new, powerful platforms. Sign up now and stay one step ahead of the competition.
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Search is no longer just about search engines; it's about the way people discover things — across every possible platform or medium. AI search engines such as ChatGPT, Perplexity, and Claude are dramatically changing the way people search for—and find—your business or brand online. So, traditional SEO alone will no longer suffice. The alternative? Discover it during this inspiring webinar.
What will you learn —in just 45 minutes?
What Generative Engine Optimization (GEO) actually is;
How brands are already getting thousands of visitors from AI search engines;
Why GEO is the complement to classical SEO and even on its way to replace it;
What you can do today to increase your visibility.
Are you active in B2C, e-commerce, retail, non-profit, or FMCG? Then this webinar is certainly not to be missed.
Your speakers:
Clarissa Filius – SEO Lead Netherlands at iO
With over 12 years of experience, Clarissa Filius is a renowned expert in optimizing organic traffic for global brands. Her strategic insight and execution transform complex SEO challenges into tangible results, positioning her as an essential partner in the evolving AI-influenced search landscape through her expertise in international and local SEO.
Jens Michiels – Head of Marketing Optimization
Jens Michiels, captivated by Google's algorithms and the impact of AI on search behaviour, specializes in technical SEO and conversion strategy. As a marketing optimization expert, he assists companies in structurally enhancing their online visibility, ensuring they stay ahead in the dynamic digital environment.
Does ChatGPT find you? Request a GEO-audit
Want to find out now or after the webinar whether and how much traffic you're already receiving from ChatGPT and similar platforms, and how you rank compared to your competitors?
With over a decade of experience, Clarissa Filius, a Senior SEO specialist, is known for her expertise in Local SEO. Currently serving as a Team Lead for SEO, CRO, and Marketing Automation at iO, Clarissa has delivered results for global brands, establishing herself as a respected authority in the field.
Heading the marketing optimization team at iO Herentals, Jens Michiels dives deep into technical SEO and conversion strategy with nearly 10 years of experience. Fascinated by Google's algorithms and search behavior, he helps businesses structurally improve their online visibility – with a keen eye on the exciting impact of AI on search.
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