Webinar: the future of data-driven content strategy
June 21, 2022, 12:00
A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.
This event has finished, we would like to send you the slides. Enter your details below.
Know what works and what doesn't
Is your content in line for the throne, or is it already wearing the crown? While we often have a good idea of where we need to go when developing a content strategy, it is much more difficult to substantiate our assumptions. In this webinar Michael Van Den Reym, data expert at iO, shows you how you can use hard data to build a content strategy that scores in Google.
How do you start a keyword analysis? Which searches do you include and which not? How do you know what is relevant to your target audience?
How do you gain insight into what the rest of the market is doing through a competitive analysis? What works for and what doesn't, and how do you learn from that, what you can do better?
How do you map out which content is already doing well and where you can still take steps using content dashboards?
Keyword and competition analysis, content dashboards, … Michael shows how they click together and make the puzzle work, and what future data-driven content strategies will look like.
Michael van den ReymSearch Engine Optimisation, Innovation & Data Expert - iO
Michael considered his own website’s findability a valid reason to really learn SEO. Today, he spends his days translating complicated data into everyday language and juggling keywords, tags, and tweaks. Even live on stage, as a brightonSEO guest speaker.
- Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023Read more
iO study: majority of retail chains missing out on local SEO benefitsRead more
The power of branded podcasts recognised with four Lovie Awards for iORead more
Getting a foothold in the Walloon marketiO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client story
Radio advertising - turbo charging your successAn easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Read more
Interactive video for the static marketerInteractive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Read more
Search engine marketing in 2023: key trendsWhat are the trends in search engine marketing in 2023? What should we look out for when machine learning takes over part of our work? We list three notable trends and provide some best practices.Read more