Do you want to elevate your municipality's digital services? Save the date and join us on November 25th to discover how you can use digital tools work more efficiently  and better serve the residents and businesses in your municipality.

Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.

Today consumers expect a consistent and personalised experience with relevant cross channel content. This might be buying suggestions, waiting room screens, personalised playlists and viewing tips. In terms of technology, this is often based on a DXP - digital experience platform. In a DXP, content is stored centrally so that it can be presented from one channel-dependent point, tailor-made and potentially even personalised. Over the last decade Drupal - originally a content management system - has evolved into a digital experience platform (DXP). What can Drupal DXP do for your customers’ digital experience today?

Are you looking for a CMS that is future-proof? Need a platform that can grow together with your organisation? Drupal is a good choice!

Staying up-to-date is key for the safety and smooth running of your site. This is crucially important for CMS systems like Drupal. Regular maintenance and updates are a must for a safe and seamless site experience. Now is the time to learn everything about the switch to Drupal 10 – the latest, safest, and coolest version of Drupal yet.

Traditional CMS systems have been around since the early days of web development. Those platforms were then developed to store and present content - such as text, images, and videos. This approach bundles everything in one big silo: content, HTML, CSS, and so on. This made it impossible to reuse the content in that silo, since it was stuck in specific code snippets. Now that organisations no longer simply post content on web pages, there’s a need for a more flexible solution. Headless is the answer!

Drupal as a CMS is very popular with the many large organisations around the world that use it. With over 15 years of experience, our Drupal specialists create powerful and diverse custom digital experiences. But what exactly is Drupal and what can you use it for? Read everything you need to know about Drupal here.

Many large organisations find it hard to choose a CMS. Comprehensive websites need a lot of features that are not built into every system. We prefer Drupal, one of the most popular open-source CMS platforms for multinationals. Drupal offers many advantages to large organisations and multinationals, like BMW Motorrad, IFFR and Maastricht University. We’re happy to share them with you!

Multi-site brand platforms are the way to go when managing a lot of content in an orderly manner. For such a platform, you obviously need a CMS. And that's exactly where Drupal comes in. Here’s why Drupal is an excellent choice for multi-site brand platforms too!

Earlier this month, Drupal founder Dries Buytaert took the stage during the annual DrupalCon North America in Portland (Oregon, USA). He delivered what some call the biggest Drupal news in a long time: the official announcement of Drupal Starshot. Being the largest Drupal partner in the Benelux, we at iO would like to shed some light on this upcoming launch.

iO and Drupal go way back. We have been using the CMS since our early days, so it is fair to say it holds few secrets for our developers. In recent years, the CMS market has evolved enormously, with new systems springing up like mushrooms. And even though many did not survive, there are still a lot of new CMS systems standing strong today. An unusual situation for Drupal, but with the announcement of Drupal Starshot, the answer is now finally here.

Drupal recently launched the latest version of its unsurpassed CMS: Drupal 11. As a Certified Drupal Partner, our 130-strong Drupal team is eager to get started helping companies find their way around. After all, Drupal 11 offers a lot of new features that improve the user experience, increase performance and streamline development processes.

We set up a user-friendly and strong platform with Volvo, creating a straightforward brand story. Discover the case!

Tilburg University had two important wishes for Tilburguniversity.edu, its primary channel for communication and recruitment: a new content management system and responsive websites. Intracto completely rebuilt the website in Drupal. Result: a user-friendly CMS for employees and students that was delivered in 2019.

Using Drupal CMS, iO developed a multisite strategy for the Province of Utrecht and all its sub-brands — with a single codesource.

iO helped to digitally transform the BIV, the official Belgian institute for real estate professionals. Read the case and discover more about the project.

Moving The Netherlands’ biggest film festival online Converting their website into an interactive streaming platform meant that the Rotterdam International Film Festival could celebrate their 50th anniversary - even when confronted by COVID restrictions.

Find out how a refreshed Drupal 9 platform delivers better user experience and higher user engagement and satisfaction.

Learn how iO cooperated with Longfonds and Long Alliantie to create a community platform that supports people with long-term covid repercussions.

With a complete makeover of the web platform kanker.nl, iO helped (ex-) patients and their loved ones to find the information they need, and made knowledge sharing effortless in an engaged community.

The experts at iO helped the Dutch College of General Practitioners (NHG) to launch a website where users can easily find reliable medical information.

We helped event specialist Orakel improve its user experience, integrate its webshop and website and optimise its platform’s management. Read more.

Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence. 

Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.

Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.

How do you develop a virtual experience platform that takes your customer experience to the next level?

Build complex and simple web platforms in Drupal, the open-source CMS of Belgian origin.

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.

In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.

Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?  For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new? 

Today, the number of touchpoints and the customer expectations that are associated with them continue to grow unabated. Regardless of the device or the channel, the customer experience should be easy and pleasant, just like in the model omnichannel strategy. The main challenge here is how do you tailor your content across all channels and realise elegant personalisation? This requires flexibility, innovation, and strength – exactly what headless CMS is.

Sitecore's Digital Experience Platform intelligently brings content, commerce and data together in an optimal digital experience. With a rich set of tools and functionalities, Sitecore offers a mature solution at enterprise level. In practice, however, exploiting the full potential of Sitecore can sometimes be challenging. As an organisation, how do you get the most out of your Sitecore platform? In this article you will find practical tips that you can use immediately.

Ever more organisations have been making the shift towards headless when building their new online platforms. At iO we used the combination of the Storyblok CMS and Next.js to create a total brand experience for furniture brand Pode’s new website. In this article, we will tell you why and how.

Umbraco is a user-friendly CMS with an exceptional focus on content management. Today's marketing demands more: we want to show individual users content that is precisely tailored to their specific context, needs, and moment in the customer journey.

Flexible scalability, the right toolbox for business logic, the availability of specialists, data-driven work and appealing pricing. These are some of the reasons why companies are increasingly turning to public cloud integration platforms to build their business and integration layer – better known as iPaaS (Integration Platform as a Service). Like Microsoft’s Azure Integration Services (AIS), for instance. Technology Director Friso Geerlings zooms in on the power and practicality of Azure, especially for business integration and processes.

Choosing the right digital partner for your Umbraco platform is an important step in realising your online goals. Want to make an informed choice, but are uncertain about what you should prioritise? We are here to help you.

“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.

At iO, we partner with some major players and market leaders in marketing and technology. One of these partners is WordPress, world's largest Content Management System (CMS). There are several reasons why WordPress tops the list of CMS platforms. For one, the platform has a lot to offer for all its target audiences. In this blog, we list its main advantages for marketers.

Together with Big Green Egg Europe, we've developed an app for users and fans to interact with the brand and each other while mastering their beloved Big Green Egg BBQ.

Our client Ismar Healthcare helps medical professionals upskill. Find out how we helped Ismar optimise one of its biggest learning platforms.

The experts at iO helped Damen Shipyards with their digital transformation and a strong, consistent brand experience.

Case: A seamless user experience thanks to a future-proof headless e-commerce platform.

Studiekeuze123 helps prospective students find the study programme that suits them best — with reliable information and useful tools.

Last year we developed coronalongplein.nl. A new digital strategy and the launch of the new website for Longfonds was the next step.

iO helped Nutricia Worldwide with a digital infrastructure to manage content for 45+ countries — bringing formula to the people who need it most.

iO developed a new brand experience website for Looye Kwekers with attractive content and a comprehensive content strategy.

We developed a custom e-commerce platform for Délidis, a B2B supplier of fresh food, and its end customers. Read more about this project.

We helped Carglass, Belgium biggest car windscreens specialist, develop an employer brand for job applicants and employees. Read more about this case.

Read more about our collaboration with Havep, the European leader in sustainably produced and environmentally responsible workwear.

Read more about how we rebranded law firm Argo and discover the various mix of digital solutions we used to do so.

In the middle of the 2020 covid crisis, Fedustria and iO collaborated on a successful campaign, with a talking home taking the lead.

We redesigned the child benefit fund KidsLife’s website to make information easier to access and digest. Discover the case.

Updating and implementing interactive navigation on HD touchscreens for visitors and shoppers at Wijnegem - Shop Eat Enjoy.

Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.

iO developed a new online platform to help Immoscoop conquer the Belgian real estate market and challenge the status quo. Read more about this project.

How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iO

Hoppin is a new platform for the Flemish Government with a focus on flexible mobility. Discover how we helped launch the platform.

In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.

For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.

Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;

YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.

Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.

How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.

For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.

Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.

Discover how iO helped Imperial transform into a future-proof food brand

How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?

Brussels Airport: In this case story, read how iO has become an extension of the airport.

iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.

Flexible credit, without a card and with all the omnichannel advantages of a credit card.

With Sanity, we offer top-tier, flexible, and powerful tools for content management and delivery.

With your Sitecore partner iO, you reach the right people on the right channels. Content, personalisation, and e-commerce in one.

Discover Sitecore Search for hyper-relevant content and lightning-fast search. Optimise now and consult iO's specialists for expert advice!

Sitecore Send, a module of the Sitecore DXP helps you to bond with customers more strongly. Want to know more? Schedule a demo!

What are the benefits of Sitecore Customer Data Platform (CDP)? Our specialists will be happy to tell you about it during a no-obligation meeting and/or demo.

Umbraco CMS is user-friendly, supported by all browsers, and fully customisable. Find out how we use this CMS as an Umbraco Platinum Partner.

With Storyblok headless CMS you can build relevant digital experiences quickly. Our experts are here to help you.

With technological, strategic and communication services, iO helps public organisations to make an impact.

Support your organisation’s growth ambitions on budget with an in-depth tech strategy. Find out more about what iO can do for your business.

Advice on the right CMS? Or rather looking for CMS development, migration or webmastering? For everything you have come to the right place at iO.

With strong copywriting and thoughtful web editing, you give substance to your brand story. Our experts are happy to help.

Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.

As a content management system (CMS), HubSpot is a reliable and easy-to-use solution for your company's website. In this webinar, Joeri Claes, our Interactive Studio team lead, lists all the benefits.

Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.   Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.

Watch the webinar now.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

Feel like your online ads don’t always reach your target audience? Or that your marketing analyses and campaigns could be much more efficient if you had the right tools? A blend of AdTech and MarTech is the answer to both those challenges. On October 15, we will show you how it will fire up your marketing in 2025.

With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.

Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.

A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.

Microservices, API-first, Cloud-native SaaS and Headless have secured their place ​​in the business world. These concepts have existed in their own right for some time and are already fairly well known, but the umbrella term MACH is new. Will it soon be mentioned in the same breath as Cloud and SaaS? And when will it be worth investing in it? Find out in this white paper.

A headless platform offers a lot of new possibilities for companies. It fits into a digital landscape that connects your customers with your business processes. But what exactly does it mean? And can your company handle the complexity of headless systems? In this white paper we will separate the facts from the fiction and guide you through your first steps in the headless world.

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.  In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them. 

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:

Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.

If you're even remotely interested in digital marketing or sales, you've likely heard of HubSpot – the renowned all-in-one technology powerhouse. But there's a gem within its suite that deserves a spotlight: the CMS Hub. Here's why it should be on your radar for managing your website's content.

With Hubspot's CMS Hub, anyone can set up a mini-website for free. The website is easy to manage and maintain, and access to HubSpot's Sales, Marketing, and CRM tools is included for free. All in one platform, to grow your business and create personalised omnichannel experiences.

In uncertain times, most entrepreneurs choose to operate from a safe position and focus on easy wins and consolidation. But with this strategy you miss out on opportunities. What can we offer to withstand the unpredictable, changing consumer needs and economic and social turmoil? Our Software Architect Bavo Janss went back in time and made up the current state of affairs. He says that Operational Excellence is the answer to most of the big questions coming at us today. Read on to learn how composable commerce can help us prepare for the future.

It’s best to describe every product you sell or service you offer as accurately as possible on your website so that your target group knows exactly what you can do for them. Carrying out keyword research ensures that the pages on your website are relevant. 5 key insights emerge from keyword research that demonstrate the added value of this research for your organisation.

Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog. 

Digital transformation touches every aspect of a business: people, processes, infrastructure, and customer relationships. Most problems that arise during a transformation process often have their origins in one or more of these aspects. How can you be alert to this?

iO's social advertising team visited TikTok HQ for the first Benelux agency workshop. TikTok is Gen-Z's search engine, and an exciting platform that’s constantly developing new features. We’ll be highlighting the most interesting insights and opportunities we learned from TikTok in this article.

Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.

When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?

Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.

Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?

You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.

Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.

We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.

Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?

Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview.  Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview. 

From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.

Is AI the big monster some make it out to be? The one waiting in line to take over our job of content marketeer? One thing’s for sure: artificial intelligence is no hype. It’s here to stay, and it’s up to us to deal with it. At iO, we’re always looking at new ways to create value. AI turns out not to be a solution, but rather a means to an end. In this blog post, we explain how we use an AI copy assistant to write large volumes of copy in a cost-effective way. 

The fact that a flawless digital experience is crucial to consumers, is not new — every day we experience this ourselves when using apps or ordering things online. Less known, but just as crucial, is the partner experience (PX). Especially for financial institutions (such as banks, insurers or payment companies) a seamless PX is invaluable. Friso Geerlings, Technology Director at iO, explains why this is the case and how you can safeguard your PX. 

XM Cloud is the CMS of Sitecore’s new Composable DXP. It is a further development of their original CMS, but packed and serviced completely different. It’s SaaS, less hassle to maintain, quicker and easier to develop on, a lot easier to work with for content editors, but still as powerful and versatile as before. So when starting a new Sitecore implementation, choosing XM Cloud over the original Platform DXP is a no-brainer. But what about migrating your existing implementation to XM Cloud? There is no set upgrade path and your starting position greatly influences the desired route to take, but also the business case behind such a migration. In this article I will share my view on the important differences, challenges, benefits, caveats, possible approaches for a migration roadmap, and everything you would like to know and consider before embarking on this journey.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers. 

With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences. 

The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens. 

How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead Technology

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.

Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.

The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.

Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.

Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!

Need a travel pass? Is wild camping allowed? The Belgian Federal Government had all this traveller info scattered across various websites. iO made it easy to find, on a single platform.

Find out how iO successfully used Drupal to develop the Vlaanderen Vakantieland website.

Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.

Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.

Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.

How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.

Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.

New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.

iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

Web, app, and integration platform for co-branded credit card programmes