What is digital accessibility?
Digital accessibility means that your digital platforms and content are easy to use and accessible to everyone, including those who have difficulty using the internet and digital devices, such as people who are colour blind, hearing impaired or visually impaired.
In Europe alone, there are around 135 million people who have difficulty using the internet and/or digital devices because of their disability. People who are likely to be in your target audience. People for whom you can provide an optimal user experience by implementing the right features in your digital platforms and content.
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Why is digital accessibility so important?
On the one hand, focusing on digital accessibility has many benefits for your organisation. It encourages innovation and stimulates you to actively look for new ways to give users the best possible experience. It also shows that you are committed to inclusivity, which greatly enhances your brand reputation.
On the other hand, focusing on digital accessibility is also a must. In 2019, the European Union introduced the European Accessibility Act (EAA), which requires organisations to make their products and services accessible to everyone by design. Following the Act, all EU member states will have to implement laws related to the EAA by mid-2025.
Six steps to optimal accessibility
iO can guide your digital product to fully comply with WCAG 2.1 AA with a personalised roadmap. You can go through it entirely or choose specific steps. Got questions about accessibility? Talk to our experts.
Analyse your digital accessibility with the help of iO
Do you want to know if your platforms are accessible enough for all users and/or how you can improve your digital accessibility? Find out with one of our three digital accessibility audits!
Digital accessibility with iO for these clients, among others
Dossier: E-inclusion & accessibility