How to create your own chatbot?

A chatbot is a handy tool to automatically answer website visitor questions. In this article, you'll learn how to create your own chatbot, the types of chatbots available, and what to consider when designing a chatbot that fits your target audience. This will ensure that your chatbot contributes to customer satisfaction and website conversion.

Which type of chatbot to create?

If you want to create a chatbot but don't know where to start, the first thing you need to do is determine which audience you want to target and what functions your chatbot should have. Think about the type of tasks the chatbot needs to perform and which platform you want to use it on. Then you can choose between a scripted bot or an AI chatbot. Don't forget to test and improve your chatbot regularly.

1. Determine your target audience

Be specific. Is your product or service intended for all of the Netherlands? How old are your users? What is their gender? A buyer persona can help with this.

2. Determine the type of tasks

What do you want to use your chatbot for? Do you want your (potential) customers to be able to do something with your chatbot, like reserving a ticket? Or do you want your chatbot to be an additional help for frequently asked questions?

Think about what problems a chatbot can solve for your customers or your business. A chatbot can also ask for customer data in advance so a human employee can take it from there.

3. Determine the platform

If your target audience spends a lot of time on social media, it's wise to expand your service there with a chatbot.

4. Determine the type of chatbot

Now that you know more about your chatbot's purpose, you can choose between a scripted bot or an AI chatbot. An artificial intelligence chatbot can be trained to better understand messages. When creating your own chatbot, also consider the tone of voice and appearance of your chatbot. A (potential) customer must understand that the chatbot is part of your business. Make sure it fits.

5. Test the chatbot

Regularly check if the chatbot continues to formulate the right answers. Constantly improve your service and you will see that this leads to more traffic, leads, and conversions. A chatbot will have a direct impact on the satisfaction of your (potential) customers.


A chatbot is a handy tool to automatically answer website visitor questions. By determining which type of chatbot fits your target audience and what functions it should have, you can create a chatbot that contributes to customer satisfaction and website conversion.

With these tips and tricks, you can get started on creating a chatbot that fits your company and goals. If you have no programming knowledge, you can take online courses to create a chatbot without any prior programming knowledge. But if you don't have time for this, it's better to have a company that knows what they're doing create your chatbot. Our experts can help. Feel free to contact us for more information.

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