68 websites in one fell swoop

We developed a user-friendly website builder for the 68 branches of the Volvo dealer network in Belgium and Luxembourg, where dealers can quickly get started with both proprietary and centrally controlled content.
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Client

VOLVO

Challenge

Offer 68 dealers the possibility to manage their own website.

Solution

A website builder that allows dealers to manage both proprietary and centrally controlled content.

About Volvo

In 1927 the first Volvo rolled off the assembly line in Göteborg. Since then, successes have followed one another, particularly with ground-breaking innovations in safety. Today, Volvo is a global brand with factories in Sweden, Belgium, and China.

Ease of use as a starting point

The platform enables dealerships to easily manage advanced features: SEO, taxonomies, deferred publication and de-publication.

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Always in style, at home or on the go

By combining a modular block system and a well-defined corporate identity, we make sure that the content is automatically designed, both on desktop and mobile. Thus enabling the dealerships to concentrate on the content.

Does your brand deserve the stage?

Has your brand a lot to offer and is it time the world notices it? At iO, we’re here to supply you with research, brand strategies, experience building and relationship engagement. Our experts will shine a light on your brand and yours truly.

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Relevant insights

  • Woman drawing sketch

    Strategy

    Content strategy: the art of building relationships

    Today brands create content every single minute of the day and have a thousand ways to communicate that they are in tune with their customers' changing needs and desires. But a great content strategy is not about a series of one-shots, and it’s not about ‘doing video’ or ‘going social’ either. If you really want to capture people's attention and turn it into a lasting relationship with your brand, you need to make a genuine connection. Sabrina Bulteau, Strategy Service Line Director at iO Brussels, helps you well on your way in your new adventures in content marketing.
  • working with headphones

    Creation

    Why good digital design matters

    As we live in a society where ‘always-on’ is more than just a buzzword, brands can’t afford to bore people. People will only listen to you if you deliver a great experience, and as a brand you have to speak to their needs, their experiences and their humanity. You need to put yourself in their shoes: what do they love and hate? By doing so, you stand a better chance of getting them involved in your message and making them feel moved.
  • iO-header-innovation-design-thinking.jpg

    Creation

    Smarter innovation through Design Thinking

    Research demonstrates that companies that shape products and services, in a co-creative process with their end users, can benefit from as much as a 32% higher revenue growth than their competitors, over 5 years. It’s little wonder that Design Thinking — a solution-oriented methodology, in which issues are defined directly from listening to the needs of the end user — is gaining ground. Bas van Dun and Dylan Fanego, digital strategy consultant and UX designer at iO, explain: "Sometimes the solution does not lie in the app or website that you initially had in mind".