Digital Marketing Domain Lead – Marketing Automation
- Campus Sofia
- Senior
- Expertise: Marketing
- Skills: Digitale campagnes, Digital Marketing & Sales, Digitale strategie, Brand, Campaign & Marketing strategy, Stakeholder management, Business support, Proactive attitude
- Employment: Employed
- What you'll do
- Your qualities and skills as Digital Marketing Domain Lead – Marketing Automation
- What’s in it for you
- Get to know iO
- What your colleagues say
- Your application, step by step
What you'll do
We are seeking an experienced Digital Marketing Domain Lead to join our team. In this role, you will elevate our Marketing Automation service portfolio and transform complex business needs into actionable marketing solutions for our multinational clients.
Are you passionate about marketing automation and ready to drive key initiatives for major brands? Do you excel at translating business needs into actionable service designs? If you're a strategic thinker who balances quality, flexibility, standardization, and speed—this is the perfect
role for you!
As our new Domain Lead - Marketing Automation at iO, you'll connect marketing strategies
with implementation, enabling the smooth execution of critical email marketing activities. As the Owner of your service portfolio, you ensure it delivers measurable business value while maintaining a balance between quality, flexibility, standardization, and speed.
You will develop and improve the service portfolio for Email and App Marketing, identifying key
business drivers and transforming them into comprehensive service designs and improvement
initiatives. Your work will include creating service catalogue structures, developing quality
metrics, and establishing documentation standards that ensure consistency and capture
valuable insights for continuous improvement.
Within your domain team, you will set excellence as the standard. You’ll provide the context
your team needs to thrive—coaching and sharing insights to foster professional growth. You will
manage demand processes, prioritize competing requests, and balance urgent needs with long-term strategic planning, ensuring effective resource allocation and delivery timelines.
You will align with stakeholders across a multinational environment that spans multiple brands,
products, and countries. By working with international marketers, IT professionals, analytics
specialists, and legal advisors, you ensure that delivery priorities remain aligned with business
objectives. You will implement service excellence frameworks through clear governance
models and comprehensive SLAs.
Your attention to detail and forward-thinking mindset will help you drive continuous
improvement with measurable outcomes, opening the door to service innovation. At iO, you’ll
join a team of specialists driven by curiosity and ambition—with plenty of opportunities to grow
as a key player within our dynamic multinational client network.
Your qualities and skills as Digital Marketing Domain Lead – Marketing Automation
• Relevant academic background: Master’s degree in Marketing, Business
Administration, Technology, or a related field.
• Experience: 5+ years as a Digital Marketing expert, with deep expertise in Marketing
Automation.
• Service management know-how: Experience in an operational service organization is a
plus.
• Stakeholder management: Proven ability to manage relationships across diverse
business functions.
• Leadership skills: Ability to lead and provide strategic direction without relying on
hierarchical authority.
• Proactive & curious mindset: A forward-thinking professional with a natural curiosity
and an analytical approach.
• Strategic implementer: A skilled communicator who translates complex concepts
while balancing strategic vision with practical execution ("thinker and doer").
• Boundary-setting: Able to define, communicate, and maintain clear operational
boundaries.
• Language skills: Fluent in English (C1 level), both written and spoken.
• Preferred: Experience with Adobe Experience Cloud (AEM, ACS, JO, and AJO).
What You Can Expect From Us About Us
• Community: 1,800+ inspiring colleagues across iO's campuses in Bulgaria, Belgium,
the Netherlands, Sweden, and Denmark.
• Hybrid work model: Flexibility to work from home or the office (most colleagues work 2
days in the office).
• Career growth: Access to dedicated training programs, coaching sessions, and
knowledge-sharing events.
• Advancement opportunities: Plenty of career development options.
• Work-life balance: 26 paid annual leave days, additional health and dental insurance,
food vouchers, and public transport or fuel allowances.
• Dynamic workspace: A modern office near “Mall of Sofia” that fosters creativity,
collaboration, and connection.
• Wellness perks: Sports cards, mobile device reimbursement.
• Social activities: Team sports, Thursday evening gatherings, movie nights, and the
occasional seaside working week.
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- #LI-Hybrid
What’s in it for you
26 days of vacation days
Based on a 40-hour work week, you have 26 days of paid leave.
Additional health and dental insurance
Covering patient and outpatient care, health and dental care, reimbursement of costs for prescribed medicines, pregnancy and birth coverage.
Hybrid working
A good work-life balance is super important. Together with your team, you’ll decide when and where you work.
Healthy office snacks and specialty coffee
At our campus, we provide fresh fruits, healthy snacks and specialty coffee beverages throughout the day.
Personal training budget
Each year, you’ll get a budget of €3,000 to develop yourself, in your profession or as a person, through training, events, or courses.
Celebrating together
If there’s something to celebrate, we know how to party! From time to time, the party team at your campus will organise the best (theme) parties.
Get to know iO
What your colleagues say
Pop talks, pair programming and even UNO? That's how Maaike leads a team at iO.
Maaike Hellemans
Technical Lead Java
From SEO expert to content strategist and - today - a copywriter. Experience Pieter's growth story at iO.
Pieter Moons
Copywriter
Refreshing perspectives mean Ronald learns something new every day.
Ronald van der Horst
Lead Software Developer
Nakita feels fully supported in her professional development at iO.
Nakita Verbruggen
Teamlead Campaigning
For Lennard, it’s the fact that iO supports open source that’s an extra dimension to his work.
Lennard Swaneveld
Senior Drupal Developer
Mariam on the best parts of her jobs. Personal connections, rewarding work and great collaborations.
Mariam Gooijer - Berrezzouk
Corporate Recruiter
For Marleen, continuous change and evolution are an important part of her iO career.
Marleen van den Brand
Designer
Marcel’s insatiable curiosity for LEGO leads to eye-opening workshops.
Marcel de Jong
Digital Strategist
After an inspiring meeting with Klaas, Lars takes a surprising step in his iO career.
Lars van Tulden
CRO consultant
Patrick and his team set up a team hackathon in search of innovative solutions.
Patrick de Bie
Software Developer
Your application, step by step
Working together, making an impact and growing: it all starts with the right connection. That's why we'd like to get to know you and want you to get to know your future colleagues too.
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Let's get to know each other
We like to act quickly. If we can sense a match, we'll get in touch soon for a virtual introduction. This way, both you and we can see if there's a good fit.
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Come say hi
How can your knowledge, skills and experience shine at iO? During a conversation with your future team lead, we’ll discuss interesting opportunities for you in our blended agency.
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Meet the team
There are many people here who’d love to meet you! Your potential colleagues will join us at the table. And of course, you'll get a full campus tour.
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Join the team!
Are we all excited? Congratulations! Go ahead and sign that contract. Together, we'll discuss the practical details and ensure you have everything you need to get started at iO.
FAQ
Apply now
Ready for an exciting career at iO? Apply using this form or through LinkedIn. We’ll contact you soon.