Sam De Win (ex-Prophets): new Executive Creative Director of iO Belgium

Date
6 July 2022
Herentals, 7 July 2022 — Sam De Win named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.
Sam De Win_iO.jpg

After a period of growth - including 30 mergers and acquisitions, iO is now home to strategy, creation, marketing and technology expertise at an impressive scale. By acquiring the best agencies and the right talent, today iO is 12 campuses across Belgium, the Netherlands, Sweden and Bulgaria. But that's only part of the picture, iO’s creative ambition is impressive, as well. 

That’s why Sam De Win was appointed Executive Creative Director for the four iO campuses in Belgium, Antwerp, Brussels, Ghent and Herentals. Before joining iO Sam was Creative Director of Prophets (now iO), taking home national (Creative Belgium, BOA, BOCA, Mixx) and international (Cannes Lions, LIA, OneShow, NY Festivals, Eurobest, Effie, Epica) awards in the process.

Sam De Win: ‘Great creative potential’

“I’m very grateful to Pieter Janssens for giving me this opportunity. iO has great creative potential and now it’s my job to showcase it. The campuses will also get their own Creative Director, and the recruitment process is in full swing. One of them has already been chosen: someone I’ve been wanting to work with for a while now. Unfortunately, I cannot say who that is yet.”

CEO Pieter Janssens: ‘Creative focus is our next step’

CEO Pieter Janssens also believes focusing on creativity is the next logical step for iO:

“Sam’s here to ensure that both our technological and creative DNA are perfectly aligned perfectly. He did this for Prophets by giving the agency a unique creative profile and I’m convinced he’ll do the same for iO."    

About iO

iO is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. From strategy, creation and content, marketing and technology, iO works together with customers to strengthen their brand, improve digital systems, and grow in a future-proof way.