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Meta Advertising – Facebook & Instagram
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Few social media platforms have had the same impact as Meta. It started with Facebook revolutionising our daily, digital lives. And then, Instagram did it all over again, today. Facebook and Instagram are central to how we experience the world. The question remains: does that also apply to your brand advertising?
To get ahead in this market – alongside a clear strategy that’s supported by qualitative assets – you need to have right sparring partners on your side. At iO, our digital advertising specialists, helped by an extensive team of experienced (visual) creatives who know how to make visual platforms such as Facebook and Instagram an essential part of your media mix.
+150 experts
B2C & B2B expertise
Tailor-made advertising strategies
Innovative advertising techniques
Reporting and analytics
The power of Meta ads
Together Facebook and Instagram together have 2.5 billion active, daily users. This makes Meta a giant when it comes to digital exposure, for almost every target group. And those likes you give every day? All those friendships, followers and connections on Facebook and Instagram? A wealth of data, and the most important source for detailed user profiles – that you can use to make your targeted advertisements rock solid so that you can get the best out of your advertising budget.
So it's important to put your brand in the digital spotlight, but in the right place – to embrace and exploit the incredible reach of Meta. Fortunately, Meta's services offer plenty of opportunities for organisations that want to exploit targeted advertising, as well as some unique benefits.
Choose your campaign objective
Meta gives you a choice of no less than six campaign objectives, depending on what you want to achieve with your ads: awareness, traffic, engagement, leads, app promotion and sales. Each objective takes unique parameters into account that contribute to the end goal so that you can advertise with the right ROI in mind.
Diverse ad types
Every Facebook and/or Instagram user sees them: image ads, video ads, carousel ads or collection ads? The different types of ads you can use blend seamlessly with the social content on each timeline and each offers unique benefits, from highlighting your product features to getting visitors to your website.
First in the sales process
An important difference with Google ads? Your brand and your product or service are already present in your target group’s environment, even if they are not even aware of the need you can fill. You demonstrate your familiarity with their environment and can immediately convince potential customers about your offer, without having to compete with other brands first.
iO, your advertising partner for results and brand equity
At iO, we find the ideal blend of result and brand-oriented advertising. On the one hand, we use the right mix of words and images – supported by data and focused on achieving your KPIs.
On the other hand, we build awareness of – and the experience that customers have with your brand. This not only by focusing on beautiful statistics, but also on what your brand stands for, your story, your values, your approach.
How do we make this happen?
A tailor-made advertising strategy
Advertising should always be targeted. That is why we first develop a tailor-made advertising strategy. We put together the perfect mix of channels and assets based on your KPIs and target groups.
Ads that resonate
Once we have worked out your strategy, we bring your message to life with images and words that intrigue, inspire, and encourage interaction. This is how we create powerful advertisements, aligned with your brand and Meta's extensive network.
Crystal clear reporting and optimisation
Our periodic customised reports, keep you informed about your advertisements are performing. We let you know how things are going, share insights we have gained, and advise on which next steps are crucial to ensure future success.
Clients already benefiting from our Meta ads
iO, a cross-industry trusted supplier.
We have the privilege of serving organisations in a wide range of industries, all of them with unique needs and processes when it comes to data. Is yours among them? Read all about – why not right away?
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