iO is your Matomo Analytics partner: putting data privacy first
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Data privacy is important for marketers. They need analytics tools that respect user privacy and handle data ethically. One platform that does all that is Matomo Analytics.
Matomo Analytics is an open-source alternative to Google Analytics where privacy and compliance come first.
The platform is consistently rated highly by users — the most popular features are data visualisation, KPI monitoring, and performance metrics.
Matomo vs. Google Analytics
So why exactly is Matomo such a strong alternative to Google Analytics? We list the benefits of Matomo Analytics below.
Data ownership
With Matomo Analytics, you always own 100% of the data — there are no third parties that can access your data, unlike Google Analytics (which shares data with advertisers).
Privacy of your users and data
Matomo Analytics is designed with privacy as a basic principle. With Matomo, you always comply with even the strictest privacy laws — GDPR, HIPAA, CCPA, and more.
Open-source software
Matomo's source code is open-source — that means the quality and security of the platform is guaranteed by a thriving community of developers and analytics experts.
How iO helps you with Matomo Analytics
Our experienced experts are happy to help you get the best out of Matomo Analytics. We will help you with:
Migration Google Analytics — Matomo
You can switch from Google Analytics to Matomo without losing historical data. Our experts will guide you through that migration.
Integration and technical set-up
We make sure Matomo Analytics fits right into your tech stack — and works smoothly with other tools you use.
Concrete advice
After technical implementation we look at how Matomo can contribute to your organisational goals.
Education
Both novice and experienced marketers can prosper with Matomo. Our experts will tell you how to do that.
Analysis
Our experts analyse and advise, and help you translate abstract datasets into the right conclusions.
Support
If something does go wrong — operationally, technically, or otherwise — our experts are always just a phone call away.
Why iO?
iO is an end-to-end agency with more than 2000 experts in marketing, technology, strategy, and content.
Not just the perfect partner for technological choices, but also experts in strategy and creative campaigns.
We have in-depth knowledge about Matomo Analytics, but we can also advise you on tools and platforms that integrate seamlessly with Matomo.
Book a Matomo Analytics demo
Discover the endless possibilities of Matomo Analytics. Book a no obligation demo, our experts are here to answer all your questions.
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How Matomo Analytics became an established global presence
The Matomo Analytics story started in 2007, when a student discovered the world of free software and decided to build an open-source analytics tool.
Today, Matomo Analytics is more than a student project. Now it’s a leading open-source web analytics platform, used by more than 1.4 million websites in more than 190 countries — and supported by a team of more than 20 employees.
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!