Hotjar: data-driven, crystal-clear insights into your visitors behaviour

Creating a website is easy today. But building a website that appeals to users and guides them towards conversions that deliver sustainable growth? That’s a little more challenging. Fortunately, you don't have to figure it out alone. Meet Hotjar.

With Hotjar you can make the connection between what happens on your website and why it happens. You use qualitative and quantitative data to map high impact changes and optimisation opportunities.

So that you can deliver a relevant user experience to your visitors — while saving time, money, and energy.

How Hotjar works for you

Hotjar is a versatile tool that can save you time, money, and energy. Here are the most important Hotjar functionalities:

  • Heatmaps

    Visualise your users, scroll, and click on your website and find out what impact your adjustments have.

  • Recordings

    Map the entire customer journey with user recordings and identify issues, bugs, and pain points.


  • Feedback widgets

    Find out what users really think of your website and identify problems before they develop with a live widget on your website.

  • Surveys

    Collect in-depth qualitative data from your users with a survey — easy to build and integrate.

  • User interviews

    Turn insights into action and go even deeper with user interviews in Hotjar Engage.

  • Integrations

    Connect Hotjar to Google Analytics, Slack, HubSpot, and thousands of other platforms for smoother, more efficient work.

Why partner with iO?

When you work with us, you can count on the in-depth knowledge and experience of 2000+ experts in marketing, technology, strategy, and content. As a Hotjar partner, we are here to ensure that you can identify trends and seize opportunities in the best way for your business.

Our Hotjar services

Our experts are here for you. Do you want to get started with Hotjar? Then we are here to help you with:

How can we be of service?

Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!