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Get the most out of your content with personalization and AI in Prepr
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Content that truly works for your business? That offers visitors a unique and relevant experience, while driving conversions? That’s where Prepr helps you.
Prepr is a Dutch headless CMS. It smartly combines content management, personalization capabilities, AI, and A/B testing—ensuring you always deliver the right content to the right visitor. The result? High-performing websites that turn visitors into leads and drive measurable growth.
Data-driven personalization
Easy A/B testing
Headless flexibility
AI support
Built-in SEO tools
Why choose Prepr?
Prepr is a modern and user-friendly CMS—but that’s not all. Beyond easy publishing, personalization and optimization are at the core of Prepr. No endless separate tools and add-ons, but one all-in-one platform.
With Prepr, you can tailor content in real time to the behavior and preferences of your visitors. Combined with A/B testing and performance analytics, every interaction is optimized—leading to more conversions and long-term visitor engagement.
Because of these unique features, Prepr was recognized in 2024 by G2 (the platform where professionals worldwide review and compare software based on real user experiences) as a leading headless CMS for personalization.
The key features of Prepr
Content management
With the Visual Editor, you can easily create and manage content without technical knowledge. You can also publish across multiple sites while keeping everything consistent.
AI support
From automatic translations to spell-check, writing tips, and SEO improvements: Prepr’s AI features act as your personal copywriting assistant.
Personalization
Prepr offers built-in personalization—no external CDP required. Already have your own CRM or CDP system? Simply connect it to segment your audiences by behavior, interests, and demographics. This makes your platform even more relevant, leading to continuous performance improvements.
Optimization tools
Experiment with A/B tests to discover what works best. Prepr’s data-driven approach helps you continuously optimize, increasing engagement and conversions.
Martech integrations
Connect Prepr with your existing marketing stack (CRM, email marketing, analytics tools) and manage everything from one central place. Efficient, streamlined, and without disconnected integrations.
Developer-friendly architecture
Prepr supports modern workflows with GraphQL APIs, CI/CD compatibility, and extensive documentation—ideal for development teams.
How we work with Prepr
As an official Prepr partner, we’re here to help you grow with smart digital solutions. Content plays a central role, but so do design, UX, and empowering your team to make the most of the tools. Prepr is an important building block—but always within your broader digital ecosystem. We support you from start to finish:
Strategic implementation
Who is your target audience? And what do you want to achieve? We map this out first. Based on that, we design a personalization strategy that fits your goals, technical stack, and the desired user experience.
Development & integration
We build your full platform in Prepr and ensure seamless integrations with your existing marketing tools, CRM systems, and analytics. We also keep scalability and future-proof design in mind.
Optimization & growth
After launch, we help set up effective A/B tests and refine personalization rules. Spotting optimization opportunities? We’ll discuss them with you and support your team in staying fully up to date with the latest capabilities.
Support & continuous improvement
At iO, we provide full support—from technical updates to strategic guidance. That way, you get the most not only out of Prepr, but your entire digital ecosystem.
Ready to take your content to the next level?
Personalization is the future of content. Curious how you can apply it smartly and efficiently? Our experts are happy to help. Fill in the form for more information or to request a free demo.
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