iO Table Talks S1E16 Brenda Smith, CMO A.S. Watson Benelux

Build a strong strategy for your business communication. iO experts will help you get your message to your target audience.

The modern consumer looks for brands they can connect to. Create brand value that aligns with your DNA – measurable and successful.

Digital customer behaviour is evolving rapidly, and customers increasingly expect personalised experiences. How can your organisation stay ahead and meet these growing expectations without overwhelming your team?   Discover how AI is fundamentally transforming the customer experience landscape and learn to build systems that work intelligently at scale. From rule-based automation to advanced AI agents that make real-time decisions.   In this webinar, we'll share practical strategies and concrete steps to make hyperpersonalisation a reality for your organisation.

How do you keep growing without losing your platform?  Digital growth has been the aspiration of modern organisations for years. But with growth come new challenges: systems become more complex, costs spiral, the demand for speed and flexibility increases whilst customers simultaneously expect an effortless digital experience. Therein lies the crux: how do you continue growing as an organisation without your digital platform becoming uncontrollable? How do you ensure everything remains secure, scalable and manageable? And how do you avoid falling behind in a world where AI, regulation, and customer expectations are developing at breakneck speed?  This tension – between ambition and reality – is what we call the growth paradox. During Light Up, we'll unravel this paradox and you'll hear from our experts and guest speakers how to maintain strategic and technological control over digital growth. This way, you'll learn how to build a platform that remains agile, precisely when everything is changing. 

There is a large digital divide in Belgium: almost 40% of the population is considered digitally vulnerable. Moreover, almost 1 in 5 children in Belgium grows up in poverty. How do you deal with this inequality as a society, government or organization? How do you ensure that your products or services do not exclude anyone digitally? Poor access to digital services is so widespread that it requires a strong, collective approach. Only if brands, companies and government agencies join forces can we close this digital gap. That is why we are organising a warm and meaningful evening on e-inclusion together with Digital for Youth.

Enhance your website's accessibility with iO's expert guidance. Discover where your organisation stands, prioritise accessibility, and ensure transparency. Build a more inclusive digital world today.

In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:

In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.