iO Table Talks S1E16 Brenda Smith, CMO A.S. Watson Benelux

This whitepaper helps organizations to increase their digital resilience. Not by just focusing on threats, but by showing how you can protect yourself against them. You will read how to take practical and strategic measures to better protect your data, limit risks and gain more control over your digital dependencies with the aim of operating more safely, more agilely and more future-oriented in an uncertain world. A robust data strategy forms the fundamental basis for this.

Customer expectations are rising faster than ever. But how do you make sure your digital experiences keep up? At MarTech ’25, you’ll discover how marketing and technology can work hand in hand to create real impact—for your business and your customers. Get your ticket now

Staff shortages, increasing digitisation, and rising expectations are putting the healthcare sector under immense pressure. Yet, patients still expect safe, clear, and empathetic guidance from their very first contact right through to aftercare. This calls for a different approach: focusing not on internal care pathways, but on the patient's own experience.

Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.

Want to know if your website is truly usable for everyone? With our practical Digital Accessibility Checklist, you’ll discover step by step where your site may create barriers — and how to fix them straight away.  Accessible websites don’t just offer a better experience for people with disabilities, they also lead to: 

AI makes it possible to create enormous amounts of content at lightning speed. But does this lead to better marketing and communications?

How do you strengthen your brand andaccelerate digital growth with a design system?  In today's fast-paced world, brands must rapidly launch new products, campaigns, and content while maintaining consistency. Yet many organizations face the same obstacles: team silos, inconsistent brand expressions, slow time-to-market, and wasted resources.  A design system provides the solution. But how do you implement this concretely and scalably within your organization? 

Today, many developers mainly use AI for basic code completion. But AI can do so much more: speed up entire workflows, boost quality, and make teams more productive. This webinar shows you how to move from simple use cases to fully-fledged AI-powered development workflows. 

Patients now expect 24/7 quick and relevant answers to their medical questions. But instead of trawling through Google search results, they're increasingly turning to ChatGPT or Perplexity with their health queries: "What should I do about heart palpitations?" But are they then reaching your healthcare institution, or an unreliable source of information?