Recap event: How to optimise your performance marketing and keep growing in 2024

Do you recognize this? Campaigns that take a lot of effort but don’t deliver the desired results. Or communication that doesn’t really connect with the student experience.  In this webinar, you’ll discover how real student insights and journey maps help you make sharper choices and strengthen your strategy. 

Every click counts. With Contentsquare and iO you discover frustrations and opportunities in the customer journey. Improve your UX and your conversion.

Patients now expect 24/7 quick and relevant answers to their medical questions. But instead of trawling through Google search results, they're increasingly turning to ChatGPT or Perplexity with their health queries: "What should I do about heart palpitations?" But are they then reaching your healthcare institution, or an unreliable source of information?

Your website complies with all WCAG guidelines. Congratulations! But can you also put your hand on your heart that a 78-year-old patient with low digital literacy understands how to adjust their medication schedule? Or that a foreign-speaking mother knows how to make an appointment for her child? Accessibility goes beyond technical compliance - it's about truly comprehensible care for everyone.

We make your IT, data and marketing infrastructure scalable. And integrate it with the right cloud partnerships and data setups.

The Pimcore platform centralises all the data your marketing and sales need. The Pimcore experts at iO ensure that you get the most out of both the platform and your product information management.

The right high-performance environment for data and tech

Receiving a cancer diagnosis. Waiting for results. Your first visit to the hospital after a heart attack. These aren't ordinary 'customer journeys' - they're emotional rollercoasters where fear, hope, and uncertainty play the leading roles. Yet many healthcare institutions approach digital communication as if it's ordering a pizza. Time for a different approach.