Event: How to optimise your performance marketing and keep growing in 2024


A digital marketing strategy without performance marketing? Simply unthinkable. However, the shift towards first-party data and changing media use forces performance marketers to constantly sharpen their strategies and techniques.

Campus Antwerpen

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What is the best way to go? And what innovations will make their entry in 2024? During this performance marketing event, you will learn from experts and see cases of other companies that successfully changed their approach. 

Who is this event for? 
  • Marketing directors/managers who want more online conversions 

  • Digital experts who are involved in performance marketing 

  • Both B2C and B2B companies and brands. 

What are the best performance lessons of 2023? And what trends and changes can you expect in the coming years? See you on 12 October at iO Campus Antwerp.   


12:30 – 13:25 – Reception & welcome lunch  
13:25 – 13:30 – Word of welcome – Wim Berghmans, service line director Marketing iO  
13:30 – 14:00 – The best performance marketing lessons of 2023 – Melissa Bernard, performance marketer iO  
14:00 – 14:30 – Case study: Helan – Menno Bosma, expert digital marketing Helan & Jonas Stinkens, performance marketer iO  
14:30 – 15:00Towards a privacy-first web – Maud Delbeke, strategic agency manager Google 
15:00 – 15:30 – Break  
15:30 – 16:00 – Case study: Unlimited growth with performance marketing – Sven Van Dyck, marketing manager Gosselin Group, and Xander Horvath, SEM strategist iO
16:00 – 16:30 – Performance marketing & artificial intelligence – Bram Cappaert, CoE strategy, iO  
16:30 – 17:30 – Drinks & networking  

This event takes place at iO Campus Antwerp (WATT offices) on Thursday, 12 October, 2023. See you there? 

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