Entopic boosts iO’s content expertise

17 November 2021
iO Campus Amsterdam welcomes 75 online content experts.

Entopic, one of the largest content agencies in the Netherlands, joins iO (formerly known as Intracto Group). The latter strives to deliver an end-to-end proposition in which strategy, creation, content, marketing and technology are provided all under the same roof. The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.

Benefits for clients and employees alike

According to Theo Hylkema and Hans Postma, who founded Entopic over twenty years ago, iO is the perfect fit for their next step. “We notice a growing demand among our clients for an agency that, in addition to content, can provide support and advice across multiple fields of expertise. For a few years now, we’ve been working with other agencies that specialise in technology or marketing, for instance, in order to fill that demand. Within iO, our clients can find all services under one roof. And we have the opportunity to help our clients even better”, say Hylkema and Postma.

To the founders, the acquisition means they need to say goodbye to Entopic: “We started almost 22 years ago with online content management and web editing in a time when those were still fairly new concepts. We know the Entopic team is in good hands at iO. This solid and ambitious group will give our team a future full of possibilities and opportunities to grow.”

Entopic’s management team, consisting of Danny van Steijn (Operations & Commerce), Eelko Wester (Content & Strategy) and Jeroen Zwarthoed (Finance), will also be joining iO: “Hans and Theo are pioniers in online content. It’s extraordinary how they built Entopic. We’re grateful for the opportunities they created for us and proud we can join a beautiful and ambitious party like iO.”

Close to talent and clients

According to Brian Hirman, director M&A at iO, the content expertise is a nice addition to the growing iO-family. “As a large and renowned content agency, Entopic has played a prominent role in the optimisation of online content for many businesses and governments. Our clients have also come to notice that good content is indispensable in their online propositions. We have collaborated with Entopic in the past already and it worked. Entopic has team spirit, development and ambition ingrained in its DNA, just like we do. Entopic joining our team, is - again - a great step forward.” says Hirman.

Pieter Janssens, CEO of iO : "We have once again gained an ambitious and strong team at iO. Shoulder to shoulder, we’ll continue working on our mission to help clients with the best end-to-end solutions. Furthermore, we’ll keep providing our experts with an environment where they can develop their talents. We build one team, one culture and one approach. We truly are taking wonderful steps and are gradually entering the next phase.” _________________________ About Entopic Entopic is a specialised online content agency with over 20 years of experience. Entopic provides online content, content management and content optimisation for its customers. In 2020 Entopic had over 200 content professionals working for more than 150 clients.

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