Learning is a lifelong process
Kemin Food Technologies
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Use HubSpot as a membership / learning platform
Launching the LLP
Setting up the LLP was one part of the story, but we also wanted to create awareness for the platform. During the launch of the platform in 2021, we ran a dedicated campaign.
Via mail, we’ve invited key stakeholders and prospects to our portal. With open rates ranging from 40% to a whopping 92%, you can definitely say that this was a success. Also, almost half of the audience that visited the public LLP website used the registration form to sign up.
On Kemin’s website, we published an informational booklet with details on the program, including testimonials. This served as an always-on asset to use in our advertising campaigns. We also promoted the brochure directly on the website.
In conclusion, Kemin's Lifelong Learning Program is a valuable initiative to support the personal and professional growth of their employees and partners. By using HubSpot's membership module, Kemin created a gated environment to host learning materials, allowing for a personalized experience. The launch campaign was successful, with high open rates and registration numbers, demonstrating the program's appeal and the effectiveness of the promotional efforts.