Infinite opportunities: Daan Simonis (Perfetti Van Melle)

Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.

In Infinite Opportunities, iO meets experts to talk about the impact of digital transformation, creativity, and innovation.

Discover your infinite opportunities — read the digital transformation white paper:

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