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- A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Lire la suite
Healthcare Experience ForumCLICK HERE TO VISIT THE HEALTHCARE EXPERIENCE FORUM MINISITELire la suite
Destination Digital. Next stop: Experience CentralThe digital menu is so extensive today that it is almost impossible to describe everything, let alone to do it justice. At Experience Central, a stopover on the way to Destination Digital, you will learn how to set priorities and achieve your goals efficiently in four talks. All while still providing your target audience with a seamless experience.Lire la suite
ADNIGHT 2023: MAKING THE FUTUREOn Friday 13 October, iO will host the annual ADNIGHT event with the theme MAKING THE FUTURE. Immerse yourself in enlightening presentations, gather fresh insights, join discussions, and create cutting-edge AI-generated artworks with pioneering creators.Lire la suite
Employer branding 101: how you can score with a strong employer brandA solid employer brand appeals to the employees of today, tomorrow, and yesterday. You attract the right candidates and retain talent. In this whitepaper you will learn how to approach employer branding campaigns from scratch — from strategy to concept and implementation.Lire la suite
Radio advertising - turbo charging your successAn easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Lire la suite
Boost your conversion rate with UX researchDo you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Lire la suite
Tell your story with videoMaking and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.Lire la suite
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