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Event
Webinar: Customer Experience Automation: Roadmap to AI-driven hyperpersonalisation
Digital customer behaviour is evolving rapidly, and customers increasingly expect personalised experiences. How can your organisation stay ahead and meet these growing expectations without overwhelming your team?
Discover how AI is fundamentally transforming the customer experience landscape and learn to build systems that work intelligently at scale. From rule-based automation to advanced AI agents that make real-time decisions.
In this webinar, we'll share practical strategies and concrete steps to make hyperpersonalisation a reality for your organisation.
Digital customer behaviour is evolving rapidly. How can you as a brand continue to meet your target audience's needs? In this talk, we explore how AI is fundamentally changing the customer experience playing field.
What customers experience (CX) and your internal operational processes are closely interconnected. The need for personalized interactions combined with the scale at which this is required calls for automation. The key lies in a unified technology stack with data as the foundation for AI-driven personalization. Beyond traditional API integrations, we're seeing a rapid emergence of MCP servers - a new technology standard that fundamentally changes how AI systems access business data.
Did you know that 86% of consumers approve of and expect brands to use AI?
We'll share how to build systems that work at scale for you, from rule-based automations to AI agents that run in real-time. Discover the value of customer experience automation for your organisation.
How AI is transforming the customer experience landscape
What practical strategies exist for the transition to hyperpersonalisation at scale
How to build a unified technology stack
How to evolve from rule-based automations to intelligent AI agents
What steps you need to take to enable hyperpersonalisation
This webinar is designed for decision makers and professionals responsible for customer experience and marketing automation. Think of C-level executives such as CMOs, CCOs and Chief Digital Officers, as well as management professionals like Marketing Managers, CX Directors and Senior Marketeers. IT managers involved in tech stack optimisation are also very welcome. Perfect for organisations looking to automate and personalise their customer experience without losing the human touch.