The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.
Download the (Dutch) whitepaper
But what does a fool-proof SEO strategy look like? One that gets you to the top of the search results? We’ll explain in our white paper – how you can use content and keywords successfully, which aspects are important and how you can build authority in Google. And to top it all off, we’ll tell you about the latest developments in SEO land so you can leave the competition behind.
In this white paper:
What is SEO and how does it work?
The technical aspects of SEO
Content and SEO
Four important evolutions within SEO
Everything you need to know to rank better in the search results
If you want to rank in search engines like Google and Bing these days, you better invest in long-term visibility – and, therefore, SEO. This will help you improve the findability of (mobile) websites and apps. So, organic search traffic cannot be overlooked anymore.
- How Google presents search results has changed a lot in recent years, with an increase in the use of snippets and rich results. The addition of structured data to your content helps Google to understand your website better. That improves your score and gives you more chance of achieving a place at the top of the search results. In this blog iO experts explain how you can make structured data work for your organisation.Read more
How to use SEO in your marketing strategy in 2022Find out what changes are coming to SEO in 2022 and use these insights to power up both your online and offline presence.Read more
Stronger together: the synergy between SEO and SEAIs your organisation thinking about search marketing? Are you finding it difficult to decide between SEO and SEA? Often the combination of SEO and SEA is presented as an either/or story, while in fact, they both perform better when they work together. There is always a possibility that there will be conflicts between Search Engine Optimisation and Search Engine Advertising, but they can also reinforce one another. Together they can help you to achieve your goals: optimal digital visibility and findability. The only difference is how you approach it. If you want to find out more, you are in the right place.Read more
SEO migration without loss of search traffic is easyA good website is never finished, in the same way that your company is ever finished. A website is alive. That is why companies renew their websites either partially or completely every few years. We call this a website migration. If you don’t develop your website or development isn’t executed properly, you can potentially lose up to 80% of your organic traffic. Fortunately, implementing a well-planned and executed website migration means your website can retain its SEO value – and your business will continue to grow afterwards. Read this blog post to find out how that works.Read more
The 5 most important reports in Google Search ConsoleGoogle Search Console is an incredibly powerful tool whose strength is still relatively unknown to the general public. This has to change. In this blog, we'll take a closer look at the reports Google Search Console has to offer and equip you with the skills you need to optimise your website.Read more
Dossier: SEO strategyRead more