Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain

Learn how iO used smart content and design to drive record open and click rates of the Proximus newsletter.

Discover how iO helped Imperial transform into a future-proof food brand

The experts at iO helped Damen Shipyards with their digital transformation and a strong, consistent brand experience.

Brussels Airport: In this case story, read how iO has become an extension of the airport.

Are you ready for the European Accessibility Act?

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how.  This article is originally published on marketingreport.nl

Our experts are happy to help you take your social media marketing to the next level.

You stimulate the imagination, attract attention, and have time to really tell your story while accessing an audience that no other medium can reach at that moment.

At their I/O Conference on 20 May 2025, Google announced the AI Mode for Search—a groundbreaking innovation. This new feature delivers high-quality, personalised responses tailored to each user, utilising their unique digital profile. It's set to have a major impact on how organisations create content, requiring them to focus intensely on brand presence and the value they offer their audience to ensure they're discoverable.