How to choose an appropriate data analytics platform?
19 October 2023
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?
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Toon PauwelsDigital marketer
A passionate student, Toon Pauwels joined iO in 2018 as a Marketing Development intern. He has since grown into his role as Team Lead Data & Insights. He is the head of a team of 6 data experts and helps organisations achieve digital success every day.