Senior Paid Media Specialist

Are paid media, data, and growth your thing? Do you know how to use paid search as a driver for online growth, but also look beyond just Google Ads? Do you understand how paid channels contribute to business goals such as leads, customers, sales, margin, and revenue growth? And are you curious about how AI makes work within paid media smarter, faster, and more scalable? Then you belong at iO.

As a Senior Paid Media Specialist, you dive deep into the data, but never lose sight of the bigger picture. You develop, manage, and optimize paid media campaigns for your own client portfolio, with a strong focus on paid search. You work not only based on channel KPIs like CPC, CTR, CPA, or ROAS, but especially based on your client's business goals: more customers, higher revenue, better margin, more efficient growth.

You work across various platforms, including Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Channable, Adform, DV360, and Outbrain. Paid search is your home base, but you understand how paid channels reinforce each other within the broader marketing mix.

Additionally, you actively explore how AI and automation can improve work within paid media. Think of smarter analyses, scalable campaign processes, better feed optimization, faster reporting, creative variations, forecasting, or workflow automation. You don't need to know everything already, but you are curious, actively experiment, and see AI as part of the future of the field.

Are you up for every challenge? Within our SEA team, you manage your own set of clients. You handle (international) clients such as Aviko, Hogeschool Utrecht, Tigerstop, Nuovo, and SuperUnie. No sector escapes your analytical eye.

Curious about your daily challenges?

Campaign strategy and execution

You develop, implement, and optimize paid media campaigns with paid search as a key focus. You look beyond individual campaigns and consider channel role, funnel position, target audience, budget allocation, and contribution to customer growth.

Budget management and growth guidance

You set advertising budgets, manage them carefully, and optimize based on results. You not only look at channel performance but also at the impact on business goals such as leads, sales, revenue, margin, and customer value.

Data analysis and performance insights

Using tools like Google Analytics, Looker Studio, and platform data, you analyze campaign results. You know which signals matter, which are noise, and translate insights into concrete optimizations and growth opportunities.

Reporting and advice

You provide clear reports to clients on progress, performance, and opportunities. You don't limit yourself to numbers but offer advice: what do the results mean, what choices do we need to make, and how can paid channels better contribute to the client's objectives?

Client relationships and business thinking

You are a strategic partner for your clients. You understand their business model, commercial goals, and challenges and actively think about how paid media can contribute to sustainable growth.

AI, automation, and scalability

You explore how AI and automation can make paid media processes smarter and more scalable. For example, in analysis, campaign setup, feed management, creative testing, reporting, or workflow automation.