CTRL+SHIFT: Bedrijfsgroei door AI en business automation
Beschik je over de juiste tools en technologie, maar blijft het zakelijke rendement achter? Veel organisaties investeren volop in business automation, CRM, AI en data, maar merken dat echte commerciële groei lastig voorspelbaar blijft. Processen zijn geoptimaliseerd, maar teams, systemen en inzichten werken nog onvoldoende samen.
Tijdens CTRL+SHIFT LIVE ontdek je hoe je losse automatisering, AI en data verbindt tot één intelligent revenue engine. We laten zien hoe marketing, sales, service en technologie samenkomen in een groeisysteem dat zorgt voor betere sturing, efficiëntere processen en meer voorspelbare omzetgroei. Met keynote spreker Annemarie van Gaal krijg je daarnaast een praktisch perspectief op ondernemerschap en groei in een markt die continu verandert.
Een event dat je niet mag missen!
Reserveer je plek via: https://businessautomation.iodigital.com/
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Why this event?
For most organisations, the challenge is no longer whether AI matters.
The real questions are:
Why aren't our AI initiatives creating measurable business impact?
Why do promising use cases remain isolated within individual teams?
Why is it so difficult to scale AI across the organisation?
How do we turn AI into growth, efficiency and better customer experiences?
Without a clear approach, AI risks becoming a collection of experiments rather than a driver of business performance.
At CTRL + SHIFT LIVE, we explore what organisations that are succeeding with AI are doing differently, where AI is already creating value, and what it takes to move from experimentation to results.
From exploration to implementation
Many organisations still focus on tools and individual use cases. But the real opportunity lies elsewhere.
AI creates value when it becomes part of the organisation's operating model – connected to existing platforms, business processes and data.
When marketing, technology and business teams align around the same goals, the focus shifts from isolated optimisation to sustainable impact.
AI becomes relevant when it drives growth, improves efficiency and creates better customer experiences. In other words, when it becomes part of how the business actually works.
What will we discuss?
AI is no longer something we explore. The challenge now is implementation.
During the afternoon, we'll explore questions such as:
Where is AI creating measurable business value today?
How do organisations move from pilots to implementation?
How do marketing, technology and operations work together to scale AI?
What does it take to build an organisation that can scale AI successfully?
How do you move from strategy to results?
You'll leave with practical insights, real-world examples and perspectives you can apply directly within your organisation.
Who is this event for?
This event is for leaders who want to move beyond AI experimentation and create real business impact.
Whether you work in marketing, technology, digital transformation or business development, the challenge is often the same: how do you turn AI ambition into measurable results?
Throughout the day, you'll meet leaders and decision-makers working with growth, customer experience, efficiency and organisational transformation.