The ROI from a CDP: How to Build a Compelling Business Case
Free
English
Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.
Transforming customer data into value
With a Customer Data Platform (CDP), you can collect and activate customer data centrally, enabling you to deliver hyper-personalised campaigns at scale. This approach creates valuable interactions between your brand and your customers which increases customer loyalty and drives conversions.
During this webinar you will learn:
What is a Customer Data Platform (CDP)?
How and why a CDP will benefit your organisation.
How a CDP will redefine customer interactions, optimise customer journeys, and empower your businesses.
How to build a compelling business case. Start small and scale up strategically so that your organisation can stay ahead in the digital landscape.
Glenn Weuts
Marketing Director at iOGlenn Weuts est parfaitement à sa place au poste de directeur marketing chez iO. Il y combine sa connaissance approfondie des stratégies marketing basées sur les données avec sa passion pour les CDP et la valeur mesurable qu'elles offrent. Il aime analyser les données clients et élaborer des analyses de rentabilité convaincantes. Fort de son expertise dans la quantification du retour sur investissement et l'optimisation des processus marketing, il est le guide idéal pour les entreprises qui souhaitent exceller dans le marketing basé sur les données.