With the introduction of the iOS 17 update, privacy restrictions on tracking in Safari are being implemented, which will impact the measurability of campaign results. Apple has removed tracking parameters from URLs in private browsing mode, making it challenging to track traffic sources and individual information.
Without access to valuable tracking parameters, gathering crucial insights about campaign success, audience responses, and conversions becomes more difficult. But fear not, because we have prepared an extensive session to help you navigate these changes and adjust your strategies accordingly.
In this webinar, you will discover:
How this update fits into the broader cookieless future narrative
Possible solutions, including relying on classic UTM tagging
Concrete examples and practical tips to make informed decisions and maintain a competitive advantage
Insights into future-proof tracking architecture
How to adapt your strategies to minimize potential disruptions
Glenn Weuts
Marketing Director at iOGlenn Weuts est parfaitement à sa place au poste de directeur marketing chez iO. Il y combine sa connaissance approfondie des stratégies marketing basées sur les données avec sa passion pour les CDP et la valeur mesurable qu'elles offrent. Il aime analyser les données clients et élaborer des analyses de rentabilité convaincantes. Fort de son expertise dans la quantification du retour sur investissement et l'optimisation des processus marketing, il est le guide idéal pour les entreprises qui souhaitent exceller dans le marketing basé sur les données.