How do you implement a first-party data strategy for e-commerce?
Free
Dutch
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.
In this webinar, marketing and data expert Glenn Weuts gives you insight into the important role of data in e-commerce. We review the current state of the market, share best practices, and give real-life examples of how data can enrich the customer journey. You'll also get a framework for an adaptable data strategy in a world without cookies — so your organisation and your e-commerce platform are well-armed to collect data today, tomorrow, and every day after.
In this webinar, you’ll learn:
What impact a cookie-free world has on data collection;
How to build a bespoke and comprehensive data strategy using first-party data;
How to use data to build a seamless Customer Journey and boost your e-commerce performance.
Glenn Weuts
Marketing Director at iOGlenn Weuts est parfaitement à sa place au poste de directeur marketing chez iO. Il y combine sa connaissance approfondie des stratégies marketing basées sur les données avec sa passion pour les CDP et la valeur mesurable qu'elles offrent. Il aime analyser les données clients et élaborer des analyses de rentabilité convaincantes. Fort de son expertise dans la quantification du retour sur investissement et l'optimisation des processus marketing, il est le guide idéal pour les entreprises qui souhaitent exceller dans le marketing basé sur les données.