Breakfast talk: Marketing automation, acting on the signals that matter.
What happens when customers stop following the journeys we’ve built for them? Marketing automation has created real value, but most setups still rely on predefined paths.
Join us for a breakfast talk on how AI and HubSpot can help marketing and sales make better decisions and turn more customer signals into opportunities for growth.
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From predefined journeys to better decisions
Marketing automation is good at executing what we’ve already planned. A customer takes an action, enters a flow and gets the next message. But when their behaviour or context changes, the next step isn’t always the one we expected.
AI gives us new ways to make sense of those signals and decide what should happen next. For marketing and sales, that could mean responding sooner, choosing a more relevant interaction or knowing when a customer is ready for a different kind of conversation.
During the talk, Tobias Pasma, Hubspot Strategy Lead at iO, will look at how AI can help marketing and sales make better decisions and why getting there starts with the basics: good data, connected processes and a solid CRM foundation.
Using HubSpot as a practical example, we’ll look at where to start and how better automation can contribute to growth without simply adding more automation.
What you’ll learn:
Where predefined customer journeys start to fall short
How AI can help marketing and sales act on customer signals
What needs to be in place before adding more intelligence
How this can work in practice, with examples from HubSpot
Who is this breakfast talk for?
Marketing leaders and others working with CRM, marketing automation, sales or digital growth who want to get more from their data, systems and customer signals.
You don’t need to use HubSpot today. If you’re looking at how AI and automation can help marketing and sales work smarter and contribute more directly to growth, this talk is for you.
When: September 9
Where: Regeringsgatan 109, Stockholm
What: Free breakfast talk
Tobias Pasma
Strategy Lead, iO, Campus StockholmTobias specialises in HubSpot, CRM and marketing automation, helping organisations connect data, processes and customer interactions in a way that supports both marketing and sales.