Amsterdam, 11 April - iO's affiliate campaigns have been nominated for the Performance Marketing Awards, which will be presented in London on 11 May. The nominations relate to the JBL and Philips online brand stores. This year marks the second time in less than a month that iO developed affiliate campaigns that have received nominations. Previously, this was for a US Partnership Award .
JBL has been nominated in the category Best Retail and eCommerce Campaign . The Philips nomination falls under Best Managed Affiliate Programme - Enterprise Level . Both campaigns focused on affiliate management campaigns in the UK facilitated by iO.
"The campaign Utilize exploits the potential of the affiliate channels for JBL; we have clearly shown the potential of affiliate marketing for JBL in the UK. The Philips case A holistic approach to affiliate marketing demonstrated that the chosen affiliate strategy works in every market and is scalable", says Tim van Hout, Team Lead Affiliate Marketing at iO – Campus Amsterdam.
Van Hout continues: "We are proud to have been working for these two great brands for a number of years and have achieved excellent results together in the UK and beyond. The nominations are recognition of iO's affiliate marketing strategy, which focuses both on brand store growth and delivering quality within the marketing channel. It goes without saying that we are grateful to both JBL and Philips for the continuing trust they have placed in us."
About iO iO is a blended agency . We help clients such as Audi, Brussels Airport, Efteling and Eneco to sustainably shape and improve total brand experiences that leave a mark on people. By thoughtfully blending the right expertise – strategy, creation, technology, marketing, and data – and actively partnering with our clients. That’s how we advance digitally with our clients, for their customers.
iO (formerly Intracto Group) was founded in 2005 and works with local and international businesses, organisations and governments in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com
About Performance Marketing Awards The Performance Marketing Awards showcase the industry’s most innovative and groundbreaking campaigns, teams and companies.