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How Polestar creates a cutting-edge car ownership experience
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For over six years, we’ve worked with electric car brand Polestar, pushing the boundaries of automotive digital experiences. Starting before their first car hit the road, we’ve built and evolved the Polestar app together. From the digital car key to battery status checks before long trips, the Polestar app is designed to transform car ownership in the electric age.
Meeting the Polestar owners’ demands
Most Polestar owners have higher demands than the average car buyer. They aren’t just buying an average electric car, and they’re expecting a digital experience that match the progressiveness of their car brand. They want intuitive control, instant access to information, and seamless integration with their vehicle. The challenge was creating an app experience that would feel as advanced as the cars themselves.
Challenge
How can we create an innovative digital car ownership experience that breaks traditional automotive conventions while supporting Polestar’s rapid evolution from startup to a globally respected electric car brand?
Solution
Together with the client we’ve developed a comprehensive companion app designed to put complete vehicle control in the owner’s hands. All delivered through a cutting-edge design language that maintains intuitive user experience and aligns with Polestar’s progressive approach.
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From digital key to complete car control
Starting with comprehensive end-to-end delivery covering strategy, design, development, and QA, we built features that changed how people experience their cars. Features include digital key and comprehensive remote vehicle controls that enable owners to pre-heat their car on cold mornings, check battery status before long trips, and locate their vehicle in crowded car parks.
The app also provides detailed car management with access to the owner’s manual and integrated live chat support ensures help is always available when needed. Through strategic app refocus based on user data and feedback, we streamlined functionality to concentrate purely on car owner needs, removing complexity while enhancing core experiences.
Evolving partnership, consistent innovation
As Polestar has evolved from startup to globally respected electric car brand, our partnership has deepened, with our experts becoming embedded within their team structure. This deep collaboration ensures continuous innovation and maintains the app’s position at the forefront of digital automotive experiences across global markets.
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Numbers proving the impact
The Polestar app now boasts an exceptional 4.4-star rating on App Store – a 100% increase from previous ratings. High app store ratings provide the best proof of customer value, contributing to stronger customer relationships and more loyal customers.
This achievement demonstrates proven scalability across global markets and establishes a continued innovation pipeline that keeps Polestar at the forefront of digital automotive experiences.
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