Event-triggered multichannel marketing
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Event-triggered marketing, the process of identifying, prioritising, categorising, monitoring, optimising and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment. In this whitepaper we take you through five quintessential steps for event-triggered multichannel marketing.
Download the whitepaper
Today, many multichannel marketers are applying event-triggered tactics to multichannel marketing techniques, such as social marketing, mobile marketing, inbound calls, lead management, direct mail email marketing and even the Internet of Things.
In this whitepaper:
how to identify specific events
determine types of trigger for process creation
approaches to monitor and detect events
optimize event-triggered marketing
scale, automate and execute triggers
Never stop learning, always keep evolving
An attempt to act on every event quickly becomes unmanageable. Create multiple processes to begin to scale, automate and execute on the event triggers. Marketers should assemble the various roles and skills needed to execute on events. This will mean fitting the skill set within multiple channels to support each event interaction.
Glenn Weuts
Marketing Director at iOGlenn Weuts est parfaitement à sa place au poste de directeur marketing chez iO. Il y combine sa connaissance approfondie des stratégies marketing basées sur les données avec sa passion pour les CDP et la valeur mesurable qu'elles offrent. Il aime analyser les données clients et élaborer des analyses de rentabilité convaincantes. Fort de son expertise dans la quantification du retour sur investissement et l'optimisation des processus marketing, il est le guide idéal pour les entreprises qui souhaitent exceller dans le marketing basé sur les données.