Conversational search: what is it and why do you want it?

Date
12 août 2024

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

header Conversational search

In this blog, we highlight conversational search in the form of chatbots on websites enhanced with artificial intelligence. These may be of most interest to your business. Such a bot gets its wisdom from the website on which it receives you. That way, you can 'talk to the website itself', so to speak. Such a chatbot also guides you through the site in question: it redirects you to the content and web pages you are looking for.

Unlike traditional keyword-based searches, conversational search processes complex sentences and the AI chatbot considers context from previous interactions. The bot understands follow-up questions and strives to understand the user's intent more comprehensively.

Conversational search

All for the customer (experience)

In customer service environments, chatbots with conversational search can answer customer queries quickly and accurately. This minimises waiting times and improves customer satisfaction. Conversational search provides a more engaging, personalised and efficient experience for users. This results in a better customer experience – or CX for short.

Quels défis nous aiderons-vous à relever ?

You see: an AI chatbot integration in your website immediately offers your visitors a lot of tangible benefits. Want to know more about conversational search? Contact us for a free demo.

Stijn Bonjean
Votre personne de contact:Stijn,AI Lead
Conversational search

Developed by iO itself

At iO, we developed an AI-driven conversational search that allows visitors to your website to converse seamlessly and effortlessly find the answers your (potential) customers are looking for. Our conversational search makes the entire content of your website easily accessible to your visitors through an interactive chat interface.

At iO, we can simply take the technology off the shelf and build it into your website, or we can fully customise the chatbot to your specific needs. We already worked on conversational search for the websites of about six large customers. However, as they are not yet live, we unfortunately cannot give you any references yet.

Immediately tangible benefits

Whether you opt for the standard or customised version, conversational search offers many benefits in both cases:

  • Optimised search functionality: Traditional search options on websites often fall short, leaving users frustrated. Our conversational search provides reliable, accurate results. This keeps your users happy and engaged.

  • Cost-effective customer service: Obviously, you want to provide a strong service to your customers, but this can become very labour-intensive and therefore expensive. By automating responses to common queries, our solution reduces the repetitive workload of your customer service team. So, you reduce operational costs, and your staff can take more care of more complex or challenging issues.

  • Clear communication on content-heavy sites: Does your website contain a very large amount of information? Then your visitors are in danger of no longer seeing the wood for the trees. Our AI chatbot gives your visitors simple and clear answers that make your content more accessible, improving the overall user experience.

  • Faster, smarter, more streamlined: Our AI powered conversational search changes the way visitors interact with your website. You spoil them with quick, accurate answers and make your content more user-friendly.

  • Accessible AI implementation: Those who have our AI chatbot built in, take an easy and efficient (first) step into the wonderful world of AI. The best way to start is to begin!

You see: an AI chatbot integration in your website immediately offers your visitors a plethora of tangible benefits. Want to know more about conversational search? Contact us for a free demo.

Stijn Bonjean

Vous voulez discuter Conversational search ? Contactez nos experts.

Stijn Bonjean - AI Lead

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