How to earn attention, not just impressions
Free
English
Stendahls x iO
Paid social is changing fast. AI now handles more of the targeting, optimisation and delivery that used to give marketers an advantage. When more brands can reach the right people, the harder question becomes: what makes them stop, care and remember you?
Join us for a webinar where we look at what’s changing in paid media, why creativity matters more as targeting becomes automated, and how paid media and PR can work together to earn attention.
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Be the thing the algorithm can’t replace
When distribution becomes more automated, the idea has to work harder. The campaigns that cut through listen to what’s happening, spot the right moment and turn it into something people actually want to engage with.
Paul Edlund, Senior Paid Social Specialist at iO, will break down what’s actually changed inside the platforms. How AI driven formats work, what marketers are getting wrong, and what needs to change in how you run campaigns.
Stendahls’ PR Strategist and Project Manager Miranda Fredriksson will focus on the creative side. How to stay culturally relevant, build ideas that earn attention, and create content that spreads.
You’ll leave with a clearer picture of how media, creative and PR can work together as paid social changes.
What you’ll learn:
How AI is changing targeting and distribution in paid social
Why creative variety matters more as targeting becomes automated
How to spot opportunities worth acting on
How paid media, creative and PR can work together from the start
Practical examples you can take back to your own work
Who should attend this webinar?
If you work with paid social, creative or PR and want to understand what AI driven distribution changes for your work, this webinar is for you.
Miranda Fredriksson
PR Strategist and Project Manager, Stendahls – part of iOMiranda works with PR and content, with a focus on how brands build relevance, trust and lasting relationships over time. She helps organisations find the stories, messages and ideas that connect with people and make the brand part of the conversation.
Paul Edlund
Senior Paid Social Specialist, iOPaul works with digital advertising, with a focus on how technology and content affect performance. He has followed the move towards AI-driven campaign formats up close and helps organisations rethink how they work.