iO Table Talks S2E5 Kevin Raaijmakers, Head of Growth Philips MyCreation - Signify

AI is fundamentally changing how we search. If organic traffic is crucial for your brand, it's vital to understand how conversational search works and what AI means for your visibility.

AI is really popular nowadays, but in the end, your organisation’s success comes down to satisfied customers. The best AI tools make it easier for companies to deliver a great customer experience. From creating scalable content to following up on leads: these five AI applications will help you serve your customers better.

How do you manage a public organisation from a brand and communication perspective?

In episode 7 of our Public Brands series, we chat with two seasoned pros: Richard van der Eijk (Port of Rotterdam) and Karien Brinkman (Tergooi Medical Centre).

How do you run marketing across 70 countries without chaos?

Search as we know it is undergoing a radical transformation. What was once a straightforward interaction with a search engine is now a complex, multi-platform journey, increasingly driven by artificial intelligence and the rise of retail media networks. By bringing together diverse industry voices, the session seeks to uncover both strategic shifts and operational challenges. Attendees will leave with insights into navigating and leveraging the next generation of search across platforms. Join us for another great IAB afterwork event. Your opportunity to interact with experts and peers.  Sign up here

Does this sound familiar? Your visual identity is eight years old, it all looks a bit outdated, you've set a new strategic course, but a complete rebranding feels like a big step. Or maybe your creative agency is asking to change everything, but you don't want to lose your recognizability? Stop doubting, start making the right choice.  In this webinar, we show how to decide between an evolution or a revolution in your brand image with concrete cases from both international brands and Dutch SMEs that faced the same choice you do now.

Avec Acco, iO a développé une plateforme d'apprentissage digitale et un LTI personnalisé pour améliorer le partage des connaissances et l'interaction entre les enseignants et les étudiants.