Breakfast talk: How to earn attention, not just impressions.
The new edge in paid social
Paid social is changing fast. AI now handles more of the targeting, optimisation and delivery that used to give marketers an advantage. When more brands can reach the right people, the harder question becomes: what makes them stop, care and remember you?
Join us for a breakfast talk, hosted together with Stendahls, where we break down what has changed in paid media, and how creativity have become the real competitive edge.
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Be the thing the algorithm can't replace
When distribution runs automatically, the edge moves to creative. The campaigns that cut through listen to the news cycle, spot the right moment, and turn it into content people actually want to share.
Paul Edlund, Senior Paid Social Specialist at iO, will break down what's actually changed inside the platforms. How AI-driven formats work, what marketers are getting wrong, and what needs to change in how you run campaigns.
Stendahls’ PR Strategist and Project Manager Miranda Fredriksson will focus on the creative side. How to stay culturally relevant, build ideas that earn attention, and create content that spreads.
You’ll leave with a clearer picture of how media, creative and PR can work together as paid social changes.
What you’ll learn:
What makes content worth people’s attention
How AI-driven campaign formats actually work
Where performance is shaped today
Practical examples of what’s working
Who is this breakfast talk for?
This breakfast talk is for people working with paid social, content, PR, brand or marketing who want to understand how AI is changing paid social.
If you feel that performance has shifted, but can’t fully explain why, we’ll help you make sense of what’s happening inside the platforms and what it means for the way media, creative and PR need to work together to create ideas people notice.
When: August 28, 08:30–09:45
Where: Vasagatan 7, Gothenburg
What: Free breakfast & seminar
Paul Edlund
Senior Paid Social Specialist, iOPaul works with digital advertising, with a focus on how technology and content affect performance. He has followed the move towards AI-driven campaign formats up close and helps organisations rethink how they work.
Miranda Fredriksson
PR Strategist and Project Manager, Stendahls – part of iOMiranda works with PR and content, with a focus on how brands build relevance, trust and lasting relationships over time. She helps organisations find the stories, messages and ideas that connect with people and make the brand part of the conversation.