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Webinar: The future of AI search for educational institutions

Prix
Free
Langue
Dutch

AI chat programs such as ChatGPT and Gemini are rapidly changing how people find information — and students are leading the way. Where, as an educational institution, you used to rely on Google ranking, findability within AI-chat now also plays a crucial role. With GEO (Generative Engine Optimisation) you can not only optimise your visibility, but also respond better to the changing search behavior of students. 

In this free webinar, Jens Michiels, Head of Marketing Optimisation, shows how you as an educational institution can stay prepared for this new reality. Discover how to prepare your website and content for the future of AI-powered search. 

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How to respond to the changing search behavior of students  

Website traffic is declining and students are less and less likely to end up on their courses via Google. The reason? Students are increasingly asking their questions directly to AI-chatbots — and these chatbots don't automatically point to your website.  

In this session, Jens outlines the changing search landscape and the impact of AI-chat on findability. He shares concrete examples of how students search today, shows figures on changing behavior and offers practical tools for SEO, GEO, content and web teams. 

After the webinar, you’ll know: 

  • How AI-chat programs are drastically changing young people's search behavior 

  • Why traditional SEO is no longer enough and GEO is the future 

  • What educational institutions can do to stay visible in this new reality 

  • How to optimise content and web structure for AI-powered search results 

  • What first steps you can take tomorrow to stay ahead 

Who is this webinar interesting for? 

This webinar is relevant for anyone involved in content production or websitemanagement within educational institutions. Whether you are working on strategic positioning or daily web optimisation: this webinar offers insights and concrete action points to keep your institution findable for (potential) students. 

Jens Michiels

Team lead - Marketing Optimization

With nearly a decade of experience in technical SEO and conversion strategy, Jens helps businesses structurally improve their online visibility. Fascinated by search behavior and algorithms, he shares his insights on how AI is changing the way we search forever.