E-commerce is big business. This goes for successfully realising and running e-commerce as well. It is about e-commerce platforms, operational management, the right online product range, customer journeys, B2C or B2B and choosing Amazon over bol.com or another digital marketplace. This makes it especially important to understand the people making up your customer base and e-commerce more than just technology - a fully-fledged commercial way of doing business. You can read all about it in this dossier.
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