Sell & advertise on bol.com

Digitale marktplaatsen zijn niet meer weg te denken uit het e-commercelandschap. Ze zijn een dagelijks speelveld voor merken, distributeurs en resellers in de digitale wereld. iO marketplace-specialisten Herman Maes en Jorge Braun gidsen je door deze fascinerende tak van moderne e-commerce, via sessies voor toekomstige én actieve marketplace sellers.

All good things come in threes. The Three Wise Men, the Three Jewels in Buddhism, the trias politica or the three times when a wise person was supposed to thank for the honor before accepting it anyway. Therefore, in The iO Amsterdam Update of Tuesday, September 13, we focus on three crucial elements, which together play a determining role in the success of the fast-growing phenomenon of marketplaces: strategy, technology and talent.

Cyber week and the end-of-year are approaching fast. There's still a lot of great opportunities to boost your sales. This guide (in Dutch), will help you fine-tune your communication and advertising strategy so that you can grab your target audience's attention and keep it. We will teach you how to sell through external platforms and marketplaces like Bol.com and Amazon, and how to roll out the digital red carpet for your customers.

Marketplaces such as bol.com and Amazon have assumed an influential position in a very short time, gaining influence on how and where consumers do their shopping. Some brands have good reasons not to want to sell on marketplaces. But even then, you need to have a presence there as a brand.

As of 2022, 65% of B2B companies conduct their business exclusively online. In addition, last year—for the first time ever—organisations sold more online than through personal sales. 

Les experts en marketplace d'iO ont boosté la présence digitale de Pokon Naturado grâce à la recherche SEO et un A/B testing permanent.