The evolution of search in the age of AI and retail media
Search as we know it is undergoing a radical transformation. What was once a straightforward interaction with a search engine is now a complex, multi-platform journey, increasingly driven by artificial intelligence and the rise of retail media networks.
By bringing together diverse industry voices, the session seeks to uncover both strategic shifts and operational challenges. Attendees will leave with insights into navigating and leveraging the next generation of search across platforms. Join us for another great IAB afterwork event. Your opportunity to interact with experts and peers.
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This edition of the IAB Afterwork dives into how conversational AI and platform-driven discovery are reshaping the way consumers find and interact with brands.
We’ll explore questions like:
How is AI redefining product discovery and consumer intent?
What does the rise of retail media mean for traditional search strategies?
Are we ready for SEO beyond Google – one that includes AI-powered engines like ChatGPT, Perplexity, and Claude?
Through inspiring keynotes and expert panels, you’ll gain a clear understanding of how these shifts are impacting our ecosystem — from content strategies to performance marketing, from platform partnerships to data integration.
The program will be announced very soon!
Address: iO – WATT Tower – 1st floor - Mechelsesteenweg 271, 2018 Antwerpen
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