We analysed 97,474 Google Business Profiles and here's what we found
9 novembre 2023
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions.
Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries.
In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings.
Let's dive into the key insights...
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Robin van der SarSEO consultant
Robin is local SEO lead at iO. His passion for local SEO started 10 years ago when he led local SEO projects for SMEs. Over the years, his focus changed from SMEs to retail chains with dozens to hundreds of business locations at home and abroad. What remained unchanged is his love for local SEO and his drive to achieve the best local SEO results for his clients.
Clarissa FiliusTeamlead SEO
Clarissa Filius, an experienced Senior SEO specialist, is known for her expertise in Local SEO. She currently works as Team Lead SEO, CRO and Marketing Automation at iO. With an impressive career spanning 10+ years, Clarissa delivers results for global brands, making her a respected authority in the field.